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Jul2
Offline Advertising – Leaflet Distribution
Filed under: Advertising, Cashback Shopper; Tagged as: Advertising, Cashback Shopper, cashback shopping site, Cashback Site, leaflet distribution, leafleting, leaflets2 CommentsI recently got leaflets printed for Cashback Shopper and just had them distributed through a local magazine, which is delivered to 10,000 homes in my local area. The leaflets cost approx £170 & the distribution £290, so I’ve calculated that I need 100 people, or 1% of the recipients to sign up to the site, in order to cover my costs.
Although I’ve done some leaflet posting myself over the last year or two, this is the largest scale leafleting I’ve done & it will be interesting to see what results it obtains. I’m really running out of ideas for advertising which doesn’t cost ridiculous amounts of money (ie Adwords), or has little or no results :/
If I don’t cover my costs (again!), then I certainly won’t bother with this again & think I’ll just have to rely on totally cost free methods (???) or not bother at all anymore!
UPDATE – 5th July
So far, there has been no increase above the norm in the number of people signing up to the site. It looks like I’ve just wasted another £400! I really don’t know what marketing method works any more…..I’ve had so many phone calls from marketing companies telling me their wonder stories, yet not a single one has proven to be of any use whatsoever; all I’ve done is thrown money into a black hole it seems!
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2 Responses to “Offline Advertising – Leaflet Distribution”
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kingkongkirk July 7th, 2009 at 4:06 pm
You might seem to have wasted the £400, but you have added a further experience to your repetoire.
Remember out of all the Whitelabels, you have been by far the best performer, and that is literally as a 1 man band. Imagine if you had the budgets of some of the bigger players, and good team behind you, what you might have done.
Thats the problem with 1 man band affiliate marketers, we can’t just do everything. Link Building, Building an Organically friendly site, blogs & article sites, check the stats, build websites for other clients, chase payments, and eventually it’ll end up as us chasing our own tails.
But nevertheless, your results in terms of sign ups compared to the other whitelabels site holders, means that your at the top of your game, and that’s a title you should be proud of mate,
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Cheers mate! Unfortunately, they seem to be very expensive experiences & I think I’d prefer my experiences to be more to do with beaches & sunshine lol. I appreciate what you say about Cashback Shopper & know it’s a medium-long term process to build up the site, but the whole Google situation is really annoying me – for so long, the site was doing really well in the SERPS, but now has vanished & it seems like I’ll have to chuck hundreds at it to get it back. I don’t have hundreds to work with but as Google is now the only search engine worth bothering about, it looks like there’s little option
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