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Sep1
Change of tactics in promoting Superbreak white label site
Filed under: Advertising, Affiliate Marketing, Attraction Breaks, City Breaks, Hotels, Music Breaks, Short Breaks, Theatre Breaks, Travel, White Labels;2 CommentsDespite advertising the page through PPC, I have still made no sales from my Superbreak white label site & this is starting to annoy me! The site is a direct copy of the Superbreak online hotel directory for UK and European hotel bookings & they do ok, so why no sales?!
I’m wondering if it was because the site was embedded in an iframe on the My Travel Extras site & this may have looked a bit strange to new visitors. The bounce rate from the site was over 53%, which is not so good so as a result, I’ve decided to try an experiment & promote the site as a standalone mini-site, rather than part of the main one. I’ve set up a subdomain http://shortbreaks.mytravelextras.co.uk & will be able to build links to this site instead, which still shows my branding, but looks a little tidier.
The subdomain uses a frame redirect to display the site as this allows me to avoid the superbreak name appearing anywhere in the URL & I’m going try to submit this subdomain to directories & market it using specific products rather than generic terms such as short breaks, city breaks etc.
Fingers crossed it might actually make a sale or two before Christmas!
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1 responses to “Change of tactics in promoting Superbreak white label site”
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I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
1 Trackbacks / Pingbacks
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New My Travel Extras Short Breaks PPC campaign on Google | FreshWebz Web Design & Affiliate Marketing Blog September 5th, 2008 at 14:35
[...] blogged previously about the failure of my short breaks white label site to make any sales, whilst it was integrated into the main My Travel Extras [...]
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Ben Waugh September 1st, 2008 at 21:00