Really these are mainly questions only you will know the answers to. The ideal affiliate site would be based on a product or service that you are passionate about, as this will help you write useful, informative content. The product should be in a small enough niche, so that you can become an authority site for people looking for information or products to do with that subject.

In my own experience, I’ve probably built sites that are too general & have far too much competition from big players. This is why I have started to look at other sectors such as “cheapsmallbusinessbroadband” & “cheapalicantecarhire”, which will be easier to feature well in search engines for, than simply “car hire” & “broadband” for example.

Returns from affiliate marketing can vary wildly & will depend on the sector you are promoting; there are stories of affiliates earning thousands per month & others that just make a little extra cash on top of their day job. The commission rates vary by product too, from 0.5% to 60% and you will also need to bear in mind the cost of the product & the volume of sales. Not to mention you will have competitors out there as well (which is why you need to research & find your niche product). It’s impossible to quantify – what are you expecting to earn? I’ve been working at this for a number of years & would say that only now am I approaching a point where I can see that it could become enough for a full time income within the next year or two!

Do you already have products of your own that you can sell? If so, then why would you not start selling them?