I’ve recently dipped my toe back into the world of Google Adwords!

Recently I have concentrated my efforts on Miva & Yahoo PPC campaigns because they are still affordable for particular sites, whereas Google is not. But, with so many UK users only using Google for their internet searching, is it worthwhile; how many potential customers are going to my opposition?

So, I have once again bitten the bullet & decided to run a campaign on Google for Cashback Shopper, with a daily limit of £5. But, as the minimum bid amount quickly went from £2, to £2.50 & then in some cases to £5, is this value for money, or just a rip off?!!

Although the minimum bid to activate the keyword [cashback] is £5, the actual average CPC over the last week has been £2.35. However, this is still taking half my daily budget for clicks – two clicks & my campaign was off / With a CTR of 4.28%, maybe it’s not worth running this phrase & working only on longer tail keyphrases which will leave the campaign running longer and with a higher CTR. The table below shows how many clicks I’m getting for my £5 over the last 7 days & Google reckons I’m not receiving 82% of my eligible impressions!!

18 Aug Campaign activity: 4 Clicks 5.24
19 Aug Campaign activity: 7 Clicks 4.99
20 Aug Campaign activity: 6 Clicks 5.10
21 Aug Campaign activity: 4 Clicks 5.01
22 Aug Campaign activity: 7 Clicks 5.00
23 Aug Campaign activity: 6 Clicks 4.75
24 Aug Campaign activity: 5 Clicks 5.26

Google suggests a daily budget of £27.34!!!! Is this beyond the reach of many affiliate marketers? It certainly seems beyond mine!! But would those clicks convert to “sales”? This is the choice that has to be made & for many new PPC advertisers, it can be an expensive one – I know, I’ve been there!

My overall CTR for the last week has been 6.98% at an average CPC of £0.91, so this isn’t too bad. Purchases made through the site have increased substantially over the last couple of weeks & the new £50 prize draw competition I am running should create more sign ups from friend referrals, at much better value than PPC!!!

Because of the decent ROI I seem to be getting from the Google PPC campaign, I have suspended all my other search engine campaigns for now & have upped the daily Adwords spend to £10 (not yet the £27.34 recommended!) and will keep monitoring the CTR & ROI closely.

Naturally, if spending continues to grow, it would certainly be worth re-investing the income back into further advertising!