Despite advertising the page through PPC, I have still made no sales from my Superbreak white label site & this is starting to annoy me! The site is a direct copy of the Superbreak online hotel directory for UK and European hotel bookings & they do ok, so why no sales?!

I’m wondering if it was because the site was embedded in an iframe on the My Travel Extras site & this may have looked a bit strange to new visitors. The bounce rate from the site was over 53%, which is not so good so as a result, I’ve decided to try an experiment & promote the site as a standalone mini-site, rather than part of the main one. I’ve set up a subdomain http://shortbreaks.mytravelextras.co.uk & will be able to build links to this site instead, which still shows my branding, but looks a little tidier.

The subdomain uses a frame redirect to display the site as this allows me to avoid the superbreak name appearing anywhere in the URL & I’m going try to submit this subdomain to directories & market it using specific products rather than generic terms such as short breaks, city breaks etc.

Fingers crossed it might actually make a sale or two before Christmas! /