The FREE search engine optimization eBook covers everything from an introduction to search engine marketing to tips and tricks on how to improve your order page. If you apply all tips and tricks that you learn in this ebook to your website, it is almost guaranteed that you’ll get more visitors and more sales.

You could pay a lot of money for an Internet marketing eBook, or you can benefit from the proven methods that are described in this eBook for free.

The free eBook covers all important aspects of search engine optimisation on more than 160 easy to read pages. Here are some screenshots of the table of contents:

Easy to use checklists in the free eBook help you to find out quickly if your website is ready for prime time.

The eBook also contains “What can happen” chapters that tell you what can happen if you don’t optimize your web pages correctly.

The free search engine optimization eBook is fully searchable. The keyword index helps you find information quickly about a special topic.

Many people still seem to think that building a website will mean they will appear at the top of Google for the products they sell. Then they think that the answer is to add keywords to their homepage. Obviously, it is natural for a webmasters is to to want their website ranking in the top of Google’s search results, but with so many factors determining ranking, it can sometimes seem an endless battle in getting all the elements right on your site.

Well, Google’s Matt Cutts has confirmed there is definitely one task you can remove from your list.

Matt was recently asked if spending time optimising keyword meta tags is actually useful. His short answer was: “Don’t waste your time!”

Keyword meta tags are not used by Google in determining your ranking, so concentrate your efforts on the other meta tags, especially the title & description tags, which may be used in the search results if Google sees them as being useful.

A keyword rich title tag together with an effective & relevant description meta data can be very useful in enticing searchers to click on your search engine listing, as they think they will find good information on your page.

So, you should definitely spend time on title & description meta tags, but Matt says he personally wouldn’t spend any time at all on keyword meta tags.

While many website owners focus on obtaining external links, it’s easy to miss internal link building, which is still an effective way to boost rankings for other pages within your website and the the best part of Internal Linking is that you have complete control over the implementation!

To get the highest possible return for your SEO, follow these simple guidelines to ensure internal links are working to improve your rankings.

1. Optimise the anchor text
You should ensure your anchor text targets your core keyword for the page. This is a good tactic to use in site-wide footer links, or even in the navigation, provided what you put there still makes sense for your visitors.

2. Ensure all links are do-follow
Google ignores link value from any links marked as “nofollow”, so make sure that you haven’t marked internal links with the “nofollow” attribute.

3. Use content based links where appropriate
Aside from the main navigation and footer links, linking to the main pages within the body text of your web page is another way to help rankings. Remember that it’s important to use your target keywords as anchor text, but make sure the actual text fits within the context of the sentence, so that the link doesn’t look out of place or seem irrelevant

4. Keep the total link numbers low
Make a note of the total number of links on any given page and try and keep this number as low as possible. This is because individual link “juice” is divided amongst ALL the links (external and internal) on the page, so the less links you have, the more value each link is going to pass on. Having hundreds of links on a page will dilute the effect of each link to almost nothing!

If you follow these simple guidelines, you should start to see some positive effect on the rankings for your keywords.

Some people don’t believe it: we can guarantee that your website will be found in the regular (unpaid) top 10 results on Google for the keywords of your choice. It is true and it can be done with IBP.

How can we guarantee top 10 rankings on Google and what’s the catch?

Many people will tell you that it is not possible to guarantee top 10 rankings on Google. That is correct. No one can guarantee top 10 rankings except for Google’s engineers.

However, our tool IBP has a success rate of more than 98% and we will give you your money back if you belong to the very few people who don’t get top 10 rankings on Google with IBP.

How does it work in detail?

1. You choose the keyword and the search engine

You tell IBP for which keyword you want to get a top 10 position and you choose the search engine on which you want to have a top 10 position. This can be Google.com, Google.co.uk, many other local Google variations as well as Yahoo, Bing, their local variations and many other search engines.

2. IBP analyzes your web page

IBP’s Top 10 Optimizer will then analyze all the relevant ranking elements on your web page as well as the links to your website and calculate a ranking score based on that information. The higher the ranking score, the more likely it is that your website will be listed on Google’s first result page.

3. IBP tells you in detail what you have to change

If your website does not have a 100% score, IBP will tell you in plain English what exactly you have to do to improve your web page and the links to your site. The advice will be tailored to your website, the chosen search engine and the chosen keyword and IBP will tell you in detail what you have to change and how you have to change it.

4. You make the changes on your web page

In the last step, you change your web page according to the suggestions of IBP’s Top 10 Optimizer until there are no further suggestions (IBP’s Top 10 Optimizer gives your site a 100% rating).

That’s it. No catch, no fine print. If you follow the advice of IBP’s Top 10 Optimizer then your website will be listed on Google’s first result page.

A real top 10 ranking guarantee should be for the keywords of your choice and it should be for the regular, unpaid search results. That’s the guarantee that you get with IBP.

Happy New Year everyone! How can you improve the rankings of your website in 2010?

It seems that a lot of people have HEARD about Social Bookmarking and they’ve HEARD that it can do wonders for your traffic and positioning, BUT many may still be asking : “What exactly IS Social Bookmarking?”

The most common “Social Bookmarking” sites are Delicious, Digg, Reddit, Propeller, StumbleUpon, Dropjack and others… But there are dozens, even hundreds more.

They are websites where you can create a user account and then submit links that you find interesting to share with your friends, or the entire web.

If others like the links you submit, they vote for them, or they tag them, or they save them to their own bookmarks. Either way, the more activity there is surrounding a link, the more popular it gets on the site.

Now, the beautiful part is that most of this social bookmarking and voting is “public” for all the web to see and guess who loves sites that get social bookmarked?

The search engines.

In fact, with the rise of social web, search engines like Google are placing a larger importance on sites that they see are being socially bookmarked on these sites.

The result is simple: if they see your site being social bookmarked, your search engines rankings tend to rise.

So how do you get your site social bookmarked?

Well, you could spend hours/days/months listing your site and any relevant internal pages on all the social bookmarking sites yourself. Or you could try using a social bookmarking service!! Social Bookmarking has become one of the most important methods to getting traffic to your site. In Social Bookmarking, we bookmark your site with 311 bookmarking sites including all the major bookmarking sites like Digg, Reddit, StumbleUpon, Delicious etc. Once submitted, these bookmarks can be viewed and shared by others.

Social Bookmarks can offer your website all of this:

• Build Permanent Web Site Links
• Get your web site exposed in more areas on the internet
• Get your site indexed by the major search engines easier
• Receive more targeted traffic to your web site
• Uses Manual social bookmarking process for best results
• Creates Text Links Using Your Important Keywords
• Uses the optimal number & highest quality social bookmarking sites
• Boost Your Search Engine Rankings and Position

And unlike many web directories, deeplinking is positively encouraged by the social bookmarking sites!!

I recently relaunched http://www.easyonlinediscountcodes.com and did some SEO work on it. Within just a month or two, it has managed to reach 20th place in Google for the search term “online discount codes“, which has approx 8,000 searches per month & about 50,000,000 results to compete with on google.co.uk!!

There may be further developments with this site, so hopefully the content will become even more comprehensive & improve the rankings still further!

It just goes to show that there is definitely something strange going on with Cashback Shopper, as this site still fails to rank in Google, despite being optimised more than some of the sites that are actually in the top 10! It’s very annoying & my resolution for 2010 is to find out why.

I’ve recently started using a social bookmarking service & judging by the number of Google Link Alerts I’ve started receiving, it looks like the inbound links are already building rapidly!

Rather than spending ages bookmarking key pages in maybe 10 to 20 social bookmarking sites (& spending hours on it), this service promises to do it quickly & easily, on over 300 social bookmarking sites and at a very low cost! At just 19 cents a submission, with a compensation system built in for submission failures!

It’s a simple 1 minute process; all you need to do after signing up is login to your account and enter the url of the webpage you wish to submit; their system then automatically fetches the required data from the said page (or you can enter the information yourself) and you just need to choose your submission options and make a payment. It’s that simple!

Benefits of Social Bookmarking

• Increased Traffic – As more and more people read your bookmarked blog post/web article and vote for it, the more popular it becomes & the traffic to your site increases.

• Increased Visibility & Branding – Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people, increasing your visibility ten notches and getting you more branding.

• Get more Links – Each of these Popular Social Bookmarking Sites see tremendous volumes of traffic on a daily basis, if your blog/website has good content on it, chances are that several of these users will link to your content, thus getting you relevant links which will ultimately lead to an increase in your Rankings in the Search Engines.

Some of the Exciting Features

• Save your Precious Time – Social Bookmarking can really be a time-consuming process with you being required to create an account in each site before submitting your page to them manually. We have made things easy for you, just sign up, enter the page you wish to submit and we do the rest for you, saving you plenty of time in the process.

• Flexible ordering options:

- Submit to the entire list
- Submit to a specific number of sites
- Submit to your saved favourites

• Live Reports to help you track what exactly is being done. The report includes the links to the exact page on the site where you can find your listing.

• Place orders from as little as $5

• Tremendous value for money, at just 19 cents a submission combined with our rewards program, we not only are the cheapest in the business, we also offer you tremendous value for your money.

1. What is Social Bookmarking?

Social bookmarking can very simply be explained as a method where internet users can store, organize and manage their bookmarks (sites of their interest) on a public bookmarking site instead of their computers. Not only that, they can also share their bookmarks with their friends or a network of people. Social bookmarking makes the task of saving sites for future reference much easier and more accessible.

2. Advantages of Social Bookmarking

The main advantage of bookmarking a site is the Increase in Traffic. Social Bookmarking sites are used by millions of people around the world and by bookmarking your sites/your blog posts with them, you automatically get access to the large volume of traffic coming to these sites. All you need to do is have your pages bookmarked with the various Social Bookmarking sites and if the content is good then people will surely save and share it with others. As your bookmark is tagged by others or as more people vote, its popularity rises and it moves to the front pages of the category or site. This leads to an increase in traffic.

3. Are these submissions made manually or through an automated process?

All the submissions are made manually by our highly-trained team of submitters. Prior to beginning the order, each site undergoes a review process. In this step our editors check the details of the submitted webpage to make sure they are free from any sort of errors and also write instructions for our submitters to follow while making the submissions to the Bookmarking sites.

4. How do I check where my site has been submitted, do I get a report?

Yes, you are provided with a detailed report on your submissions, which shows you the details of the submissions made along with a link of the final bookmarked url. You are also given an option to download this Report onto an Excel Spreadsheet.

5. How would I know if my bookmark has become popular?

The popularity of a bookmark is determined by the number of users that have bookmarked a link publicly. Next to each bookmark, you will see a number which shows how many people have saved it, shared it or voted for it. If the number is high then it indicates that the your web-page has become popular.

I’ve been carrying out a lot of link building on Cashback Shopper as its Google rankings have pretty much vanished & I’m keen to recover them. I wonder if it’s because the site is a white label & Google has decided it’s just duplicate content.

However, a recent ranking check of Bing has revealed that Cashback Shopper has 15 page 1 positions, 5 on page 2 & 5 on page 3, for some of the most popular search terms relating to cashback shopping. This is how the site used to feature in Google, so I hope these positions aren’t just temporary until Bing picks up a market share of searchers.

It’s very frustrating that Cashback Shopper is in no4 spot for “cashback shopping” and “cashback uk” in Bing, but neither phrase is anywhere in Google! I guess I just have to keep trying to find more Google worthy links for the site

Use the keyword phrase in your title tag

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Get a domain with your keyword phrase

Putting your keyword phrase in your domain name is a great way to optimize for that phrase so use the keyword phrase in your URL.

Even if you can’t get your keywords into your domain name, you can put them into your URL’s. Search engines read the URL’s and assign value to the text they find there.

Use your keyword phrase a lot, but not too much

The ratio of your keywords to the rest of the text on your page is called the keyword density. It’s important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

Mr Google, Matt Cutts, mentioned at PubCon recently that there are over 200 variables in the Google algorithm & although no-one but Google knows what they are exactly, we can have a reasonably good guess at many of them. In fact, WebmasterWorld have set themselves a challenge to list them all!

Here is what has been included so far:

Domain

• Age of domain
• History of domain
• Keywords in domain name
• IP address of domain
• Location of IP address / Server

Architecture

• HTML structure
• Use of Headers tags
• URL path
• Use of external CSS / JavaScript files

Content

• Keyword density of page
• Keywords in Title Tag
• Keywords in Meta Description (Not Meta Keywords)
• Keywords in header tags (H1, H2 etc)
• Keywords in body text
• Freshness of content

Per Inbound Link

• Quality of website inbound linking
• Quality of web page inbound linking
• Age of website
• Age of web page
• Relevancy of page’s content
• Location of link (Footer, Navigation, Body text)
• Anchor text of link
• Title attribute of link
• ALT tag of images linking
• Country specific top level domain
• Authority of top level domain (.edu, .gov)
• Location of server
• Authority links (CNN, BBC, etc)

Cluster of Links

• Uniqueness of class C IP address

Internal Cross Linking

• Number of internal links to page
• Location of link on page
• Anchor text of FIRST text link

Penalties

• Over optimisation
• Purchasing links
• Selling links
• Comment spamming
• Cloaking
• Hidden text
• Duplicate content
• Keyword stuffing
• Manual penalties

Miscellaneous

• JavaScript links
• No follow links

Pending

• Performance / Load of a website
• Speed of Javascript

Not included, but often focussed upon

• XML Sitemap (Aids the crawler but doesn’t help rankings)
• PageRank (General indicator of page’s performance)