I signed up to the affiliate programme & was pleased to be accepted. Implementation of the search tool was very straightforward & the form itself is customisable in terms of design & colour scheme. There is also the option to produce the search form in 16 different languages & I have utilised this option to create a car hire search in seven other languages for now – Czech, French, German, Italian, Polish, Portugese & Spanish. It was important to ensure that the Robots meta tag was set to no index & no follow for these pages, as the rest of the content is still identical (debating whether to have it translated!!) & this would be penalised by the search engines!

I was very pleased to get two bookings through the Car Trawler tool in the first week, when I had received none through the previous form….I plan to start a PPC campaign on car hire in the next couple of weeks, hoping that targeting various long tail phrases will pick up some bookings missed by the major players!