Having set up The Green Directory & been happy with how easy it was to set up my first datafeedr affiliate store, I decided to take the plunge & set up my 5 store account!! My Travel Extras has been doing quite well recently & I want that site to focus on the Travel Extras side (through its blog), rather than on theatre tickets etc.

This means setting up two separate websites for the ticket sales & travel offers, which until now have been running on My Travel Extras & “diluting” the Travel Extras content considerably!

Unfortunately, the initial excitement of setting up these two new sites has been tempered somewhat, by the discovery that 95% of the travel companies (the majority of which are on Affiliate Future) don’t seem to have product feeds, whilst I have been rejected by Ticketmaster which is obviously a major blow (although I have appealed through buy.at)! It’s just frustrating that I can’t be sure about the travel & ticket sites, because I want to rework My Travel Extras………..it’s a chicken & egg scenario!!!

The moral of this seems to be; ensure that the merchants offer datafeeds BEFORE deciding on the theme of any new site! However, should either of these two sites have to bite the dust, I shall use my spare datafeedr capacity to build something else – I still haven’t done anything with cheapsmallbusinessbroadband.co.uk or cheapalicantecarhire.co.uk!!!!

Also have to build the datafeedr travel accessories store for My Travel Extras AND the scifigoodies site, so still plenty to do in the meantime!!!

I had a bid in an auction for the domain webtraveloffers.com, but the auction ended whilst my system was still going through one of it’s interminable Vista upgrade attempts! I assumed that I would have lost the auction at the last minute, but amazingly, I got it, for the minimum bid price of $69!

Now I have to decide what to do with it lol. As mentioned before, I want to tie it in with My Travel Extras & link between the two sites somehow, offering travel offers from one, followed by holiday extras from the other. I think it could be a big job, but using Datafeedr may help to get it going.

Was half way through writing this blog when my Internet went off!!!! I’ve decided to dump Tiscali (another post about that experience to follow soon) & get Sky+HD  )  & it was obviously switched whilst I was typing….all is back on now & now it’s time to get going…..

It’s been a hectic time, changing my web host, my OS, my ISP, digital TV supplier etc. I’m hoping things have all settled down now & I can find some new motivation to kick on!!

I blogged previously about the failure of my short breaks white label site to make any sales, whilst it was integrated into the main My Travel Extras site.

As a result, I set up the site as a standalone short breaks mini-site & have just set a PPC campaign on Google, using only 3 or 4 (or even more), exact match keyphrases. I’ve created 4 different ad variations & limited my bids to £0.50 so that I’m not spending too much per click. With this budget, Google predicts at an average CPC of £0.37 – £0.49, these keywords could potentially generate 36 – 69 clicks per day (which would cost £20 – £40).

I think this is plenty for now, assuming a few sales come from these clicks(!), but I will be fine tuning the campaign as I go & see if these figures improve. If Superbreak make sales, then using an identical copy of their site & directing relevant traffic MUST generate sales, musn’t it?!!!!!

Time will tell!

Despite advertising the page through PPC, I have still made no sales from my Superbreak white label site & this is starting to annoy me! The site is a direct copy of the Superbreak online hotel directory for UK and European hotel bookings & they do ok, so why no sales?!

I’m wondering if it was because the site was embedded in an iframe on the My Travel Extras site & this may have looked a bit strange to new visitors. The bounce rate from the site was over 53%, which is not so good so as a result, I’ve decided to try an experiment & promote the site as a standalone mini-site, rather than part of the main one. I’ve set up a subdomain http://shortbreaks.mytravelextras.co.uk & will be able to build links to this site instead, which still shows my branding, but looks a little tidier.

The subdomain uses a frame redirect to display the site as this allows me to avoid the superbreak name appearing anywhere in the URL & I’m going try to submit this subdomain to directories & market it using specific products rather than generic terms such as short breaks, city breaks etc.

Fingers crossed it might actually make a sale or two before Christmas! /

I’m sure everyone knows about the phenomenon that is Facebook! Now one of the worlds most visited websites, it seems that everyone & his dog is facebooking, poking, posting & answering incredibly pointless quizzes! Does anyone in Britain’s offices NOT have a minimised window open for a sneaky look when the boss isn’t around?!

So, when Facebook started taking ads, it seemed only sensible to consider this as a new advertising arena for affiliate marketeers. I originally set up a couple of ads for Cashback Shopper, but these were rejected by Facebook for contravening their terms & conditions / It would appear that because my cashback site contains a section on Gambling sites, it cannot be advertised, presumably due to the Americans laws on internet gambling!!!! Don’t get me started on how ridiculous I think that is!

However, I decided to leave the Facebook ads for a while but placed a few yesterday relating to My Travel Extras.

Facebook ads let you target the ad to a users interests, so I decided to create a separate ad for each product on the site. For example, Theatre Tickets targets “people age 18 and older in the United Kingdom who like Billy Elliot, Buddy Holly, Dirty Dancing, Going To The Theatre, Grease, Hairspray, High School Musical, Les Miserables, The Lion King, London, Lord Of The Rings, Musical Theater, Musical Theatre, Musicals, Nights Out, Oliver, Oliver Twist, Phantom Of The Opera, Restaurants, The Sound Of Music, Theater, Theatre, or Wicked.”

Facebook’s ad creation system is VERY picky about punctuation & proper use of capitals & symbols, so a few mistakes led to repeated rejections & a lot of frustration! However, once you are familiar with what you can & can’t do, it was pretty straightforward to create ads for Theatre Tickets, Car Hire, Theme Park Breaks, London Theatre Breaks, Airport Parking, Airport Hotels, Airport Lounges & Short Breaks.

Initial assessment of the stats shows that click through rates are pretty low compared to what you would be aiming for from Google Adwords or Yahoo Search Marketing, so the jury is still out. The best result so far is from Airport Lounges, with 0.12% click throughs! I’ll give the ads a week to see if they are worth continuing with.