Got this e-mail from Google today:

***Important news regarding your account***

Hello,

We’re writing to let you know that your AdWords account will be upgraded to the new AdWords interface within the next few working days. After that time, you’ll no longer be able to switch back to the previous AdWords interface to manage your campaigns. The new interface doesn’t change how ads run, so bidding, ranking, Quality Score and the rest of ad serving will remain the same after the upgrade.

We think that you’ll like how AdWords has changed to meet your needs. Campaign management is now more efficient, with tools and reports that are easier to find and use. We’ve continued to add features and controls based on advertiser feedback and now the new interface is ready to be used exclusively.

We know that it can often be time-consuming to learn a new interface, so we’ve developed help materials to make it easier for you. To quickly familiarise yourself with what’s changing about campaign management and to watch videos about the new features, visit our new interface website: http://www.google.com/intl/en_GB/adwords/newinterface/

Should you have any questions as you’re getting up to speed, you can also use our full Help Centre (or simply look at the Help box in your account): http://adwords.google.com/support/aw/?hl=en_GB

We hope that you find the new interface easy to learn and we hope that the improvements have a positive impact on your business. As always, thank you for advertising with AdWords!

Yours sincerely,
The Google AdWords Team

So, the fact that I told them I hate it & haven’t seen many people complimenting it for it’s speed or usability, they’re just going ahead anyway. I’m starting to expect this from the Google Empire – marching on its way to world domination!!

What makes a world dominated by Google, any more attractive than one dominated by Microsoft?! There’s no room for the little man & basically you “get what you’re given”! The new interface is going to be imposed on users despite the fact that it’s slow, clunky & for me, unusable!

Along with the ridiculous PPC prices, it’s one more reason to stay off of Adwords!

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