Digital Window Acquires Buy.at

Perhaps better known to affiliate marketeers as Affiliate Window, Digital Window has purchased buy.at from AOL Inc. Digital Window themselves sold a majority stake of their company in 2009, to the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network.

Do AOL ever hang on to anything they buy?! lolol. They only bought buy.at in 2008!!!

I’d like to offer my congratulations to Digital Window, although it is tinged with a bit of Cadbury style sadness, for although Digital Window say they are now the UK’s largest affiliate marketing network, they are actually mainly owned by German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A.

It seems a shame we can’t keep any businesses British owned :/