I received an e-mail from Google, telling me about their new search-based keyword tool!

They state “the Search-based Keyword Tool compares the content of your website against actual Google search queries to provide a list of relevant keywords which you don’t currently have in your AdWords campaigns. This new tool can help your business to grow and innovate on your keyword choices by taking the guesswork out of the process. Rather than adding keywords to an ad campaign based on what one thinks a user might search on, this tool enables you to manage your keywords based on what you know users are searching on.”

I visited the tool & was presented with a list of over 800 keyphrases, which Google says have been searched for & appear on relevant pages in my site. I decided to pick all the phrases that had a suggested cost per click up to and including £1.00 (246 of them).

I’ve spent the last 4 hours adding the phrases to my AdWords campaign, targeting the landing pages to the ones indicated by the Tool & using the suggested bids. However, as soon as I checked the keywords, all bar one are not displaying due to the bid amount being too low (even though it was the one suggested!). The quality score of the landing pages are also deemed poor, despite them being the ones that sparked off the whole process!

So, thanks Google; for suggesting I use your new tool; only to find that despite following all your suggestions, you STILL don’t display any of my ads unless I bid some ridiculous amount per click! I’ve just basically wasted an entire afternoon on this nonsense & on top of it, the new interface is rubbish! It’s slow, jerky & very frustrating to use.

What on earth is the point in giving me this information, which appears to be totally useless? Their e-mail ended:

“The Search-based Keyword tool actually found 2954 recently-searched keywords related to your site. For each suggested keyword, the tool will also show you:

• The average number of searches per month
• The competitive bidding level for each term
• The estimated bid to appear in the top three ad positions
• The suggested landing page for each keyword

To see all 2954 new keywords and decide which ones to add to your campaigns, go to www.google.com/sktool, sign in to your AdWords account, and enter your website URL. We hope that you find the Search-based Keyword Tool useful in driving even more business to your website through Google AdWords!”

Errrrrr! No it isn’t useful, has wasted my time & has not given me any new (& reasonably priced), keyphrases that I can bid on!

I will definitely not be returning to AdWords any time soon!

Secretly spy on & uncover anyone’s Google Adword Keywords while you browse Google in real-time!

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Keywords are the backbone and foundation of an online business as they are how people find your website. Without keywords, hardly anybody would ever find your site to purchase whatever it is you’re selling.

When broken down into its simplest form, what separates a failing online business from a thriving one is that the thriving business knows EXACTLY which targeted keywords/keyphrases will send “buyers” to their website. While, the failing internet business (99% of internet businesses) are blindly guessing which keywords to advertise with.

Based on this extremely simplistic view, we know that in order to have a successful internet business, we MUST know with 100% certainty which keywords are going to send potential buyers to our website – people that are actually looking to purchase whatever it is we’re selling.

Now, the question is…How do find out which keywords to advertise and base our business marketing on?

This is where PPC Web Spy comes into play…

With PPC Web Spy, you’ll be able to uncover all of the keywords that successful businesses are already making money with. Then, you’ll be able to take those keywords and advertise your own business.

Let me give you an example…

Let’s say you were selling a “how to make money on the internet” eBook. You would use PPC Web Spy to show you all of the keywords that a very well-known, proven, “how to make money on the internet” eBook seller was already advertising with.

Instead of you spending months and even years figuring out which keywords could potentially make you money, you can simply swoop in and take the keywords from this successful eBook seller… The keywords that probably took them months or years to uncover.

Then, just advertise your own eBook with those keywords and you can expect similar results!

Here’s a brief rundown of the specific “features” within PPC Web Spy…

You’ll be able to quickly and easily uncover any Google Adwords advertiser’s keywords in only a few seconds! Then, simply take those keywords and advertise your own product or service and get ready for the money to come rolling in!

You’ll be able to see critical Adwords data relating to each keyword. Data such as:

• The actual Adwords ads your competitors have written for each keyword
• The Cost Per Click, or amount your competitors are paying for each keywords they’re bidding on
• Your competitor’s Adwords rank, so you’ll be able to determine how much money you should be spending to get your site to a similar rank, to expect similar results.
• The total daily amount your competition is spending via Google Adwords
• And much more!

You can use PPC Web Spy to generate your own giant list of keywords based upon any of the individual keywords your competition is using!

You can also generate a giant, targeted keyword list by inputting your competitor’s domain name, allowing you to build an even larger, more targeted keyword list!

You’ll even be able to see the exact landing page (i.e. destination URL) that each Adwords advertiser is sending visitors to, WITHOUT actually clicking on their Adwords ad and charging them money – a very generous touch   )

It means that you’ll be able to shave off hours, days, months, and even years of time doing keyword research and testing exactly which keywords convert visitors to buyers. It means you won’t have to waste massive amounts of money as you slowly figure out your market’s “best” keywords.

PPC Web Spy saves you both time & money… and because PPC Web Spy is a Firefox plugin, rather than a bulky, standalone desktop application, you’ll be able to save money and time as you casually browse Google like you normally would. It’s VERY cool and powerful.

Don’t forget, the software is FREE to download, so why not give it a try & see how it can make a difference to your keyword research?!