FreshWebz Web Design & Affiliate Marketing Blog

I’ve been using IBP for a few years now & have found it a very useful tool to assess the search engine optimisation of both my own sites & those of clients.

A new version has just been released by Axandra – IBP 11.5, with a much improved keyword tool.

Finding the best keywords for search engine optimization is crucial if you want to succeed with your website. For this reason, they have completely revamped the keyword tool in the new IBP version.

The new keyword tool in IBP helps you to find good keywords as quickly as possible:

Just enter a keyword and IBP will quickly return the following information:

• keyword suggestions for the entered keyword
• the estimated number of monthly searches for the keywords on Google
• the number of search results for the keywords on Google
• the KEI (keyword effectiveness index) for these keywords

A unique keyword database + support of the official Google keyword tool!

IBP’s keyword tool uses the unique keyword database of KeywordIndex.com. KeywordIndex offers you a unique database that cannot be accessed through any other keyword tool on the Internet. KeywordIndex.com provides you with 38 million unique English keywords, and 20 million unique German keywords.

The quality of the KeywordIndex database enables you to find keywords that are really used on the Internet.

Find keywords in 13 different languages

IBP’s new keyword tool will also help you if you’re looking for keywords in other languages. In addition to the keyword database of KeywordIndex.com, IBP’s keyword tool can also access keyword suggestions of Google, Amazon and YouTube. You can even access the Google AdWords keyword suggestion tool without entering a captcha.

You can use IBP’s keyword tool to find keywords in thirteen languages: English, German, French, Spanish, Portuguese, Italian, Dutch, Danish, Norwegian, Polish, Finnish, Swedish and Turkish.

The new IBP version also creates targeted keyword lists for Google AdWords, long tail keywords and much more. It even shows you the Google AdWords adgroup score while collecting your keywords to make it as easy as possible to get a high Google AdWords QualityScore.

Top 10 rankings or your money back

Fact: If you want to get high rankings on Google and other major search engines then you need optimized web page content and high quality inbound links. IBP helps you get both. Download the latest version For FREE now!

Got this e-mail from Google today:

***Important news regarding your account***

Hello,

We’re writing to let you know that your AdWords account will be upgraded to the new AdWords interface within the next few working days. After that time, you’ll no longer be able to switch back to the previous AdWords interface to manage your campaigns. The new interface doesn’t change how ads run, so bidding, ranking, Quality Score and the rest of ad serving will remain the same after the upgrade.

We think that you’ll like how AdWords has changed to meet your needs. Campaign management is now more efficient, with tools and reports that are easier to find and use. We’ve continued to add features and controls based on advertiser feedback and now the new interface is ready to be used exclusively.

We know that it can often be time-consuming to learn a new interface, so we’ve developed help materials to make it easier for you. To quickly familiarise yourself with what’s changing about campaign management and to watch videos about the new features, visit our new interface website: http://www.google.com/intl/en_GB/adwords/newinterface/

Should you have any questions as you’re getting up to speed, you can also use our full Help Centre (or simply look at the Help box in your account): http://adwords.google.com/support/aw/?hl=en_GB

We hope that you find the new interface easy to learn and we hope that the improvements have a positive impact on your business. As always, thank you for advertising with AdWords!

Yours sincerely,
The Google AdWords Team

So, the fact that I told them I hate it & haven’t seen many people complimenting it for it’s speed or usability, they’re just going ahead anyway. I’m starting to expect this from the Google Empire – marching on its way to world domination!!

What makes a world dominated by Google, any more attractive than one dominated by Microsoft?! There’s no room for the little man & basically you “get what you’re given”! The new interface is going to be imposed on users despite the fact that it’s slow, clunky & for me, unusable!

Along with the ridiculous PPC prices, it’s one more reason to stay off of Adwords!

Secretly spy on & uncover anyone’s Google Adword Keywords while you browse Google in real-time!

Download This Revolutionary New Keyword Research Tool For Free NOW!!

Keywords are the backbone and foundation of an online business as they are how people find your website. Without keywords, hardly anybody would ever find your site to purchase whatever it is you’re selling.

When broken down into its simplest form, what separates a failing online business from a thriving one is that the thriving business knows EXACTLY which targeted keywords/keyphrases will send “buyers” to their website. While, the failing internet business (99% of internet businesses) are blindly guessing which keywords to advertise with.

Based on this extremely simplistic view, we know that in order to have a successful internet business, we MUST know with 100% certainty which keywords are going to send potential buyers to our website – people that are actually looking to purchase whatever it is we’re selling.

Now, the question is…How do find out which keywords to advertise and base our business marketing on?

This is where PPC Web Spy comes into play…

With PPC Web Spy, you’ll be able to uncover all of the keywords that successful businesses are already making money with. Then, you’ll be able to take those keywords and advertise your own business.

Let me give you an example…

Let’s say you were selling a “how to make money on the internet” eBook. You would use PPC Web Spy to show you all of the keywords that a very well-known, proven, “how to make money on the internet” eBook seller was already advertising with.

Instead of you spending months and even years figuring out which keywords could potentially make you money, you can simply swoop in and take the keywords from this successful eBook seller… The keywords that probably took them months or years to uncover.

Then, just advertise your own eBook with those keywords and you can expect similar results!

Here’s a brief rundown of the specific “features” within PPC Web Spy…

You’ll be able to quickly and easily uncover any Google Adwords advertiser’s keywords in only a few seconds! Then, simply take those keywords and advertise your own product or service and get ready for the money to come rolling in!

You’ll be able to see critical Adwords data relating to each keyword. Data such as:

• The actual Adwords ads your competitors have written for each keyword
• The Cost Per Click, or amount your competitors are paying for each keywords they’re bidding on
• Your competitor’s Adwords rank, so you’ll be able to determine how much money you should be spending to get your site to a similar rank, to expect similar results.
• The total daily amount your competition is spending via Google Adwords
• And much more!

You can use PPC Web Spy to generate your own giant list of keywords based upon any of the individual keywords your competition is using!

You can also generate a giant, targeted keyword list by inputting your competitor’s domain name, allowing you to build an even larger, more targeted keyword list!

You’ll even be able to see the exact landing page (i.e. destination URL) that each Adwords advertiser is sending visitors to, WITHOUT actually clicking on their Adwords ad and charging them money – a very generous touch   )

It means that you’ll be able to shave off hours, days, months, and even years of time doing keyword research and testing exactly which keywords convert visitors to buyers. It means you won’t have to waste massive amounts of money as you slowly figure out your market’s “best” keywords.

PPC Web Spy saves you both time & money… and because PPC Web Spy is a Firefox plugin, rather than a bulky, standalone desktop application, you’ll be able to save money and time as you casually browse Google like you normally would. It’s VERY cool and powerful.

Don’t forget, the software is FREE to download, so why not give it a try & see how it can make a difference to your keyword research?!

It appears that Yahoo! has given up in their efforts to compete for advertisers PPC dollars, with the signing of an agreement to allow them to syndicate Google ads within their search results. This Yahoo!/Google agreement means that Google’s dominant position in the Pay Per Click market, is now set in concrete.

The share price for Yahoo has been falling after rejecting Microsoft’s takeover bid & shareholders have been very angry at what they feel was a bad management decision. Yahoo has been under pressure from shareholders, for major management changes, while others have even filed lawsuits. This deal with Google is meant to assist Yahoo!’s under performing revenues & appease the shareholders.

With Yahoo! now only achieving 19% search market share, it appears that they have now abandoned the PPC market, its users and advertisers. Google have now increased their already dominant position and bought even more market share, which can only reduce competition & increase costs!

Competition also breeds innovation – for both search consumers and the advertiser & without it, will Google now rest on its laurels & just rake in the money? The paid search market is still relatively young and has been going through rapid changes and growth. But with the battle already won, the need for product innovation is gone. Microsoft may very well have deep pockets and control of the desktop, but Live Search lacks the traffic to be a true competitor – and they also seem to have diverted their attention elsewhere – at least in the short to medium term.

A lack of competition also means that advertisers are likely to pay more for each click. Advertisers will be forced to pay for Google, rather than the cheaper Yahoo! rate & without an alternative, the Google monopoly will mean that they can increase their charges as and when they like! Whilst this is great for Google & the Yahoo! shareholders, it is not great for anyone who is already struggling to make a return from PPC marketing.

Whilst a combined Yahoo!/Microsoft might not have been perfect, it at least would’ve provided competition for Google, benefiting advertisers and searchers alike.

With the small advertiser being frozen out of PPC markting by the big players with big budgets, it looks like search engine optimisation & high natural search engine listings will be even more important for affiliate marketeers!!!

I’m sure everyone knows about the phenomenon that is Facebook! Now one of the worlds most visited websites, it seems that everyone & his dog is facebooking, poking, posting & answering incredibly pointless quizzes! Does anyone in Britain’s offices NOT have a minimised window open for a sneaky look when the boss isn’t around?!

So, when Facebook started taking ads, it seemed only sensible to consider this as a new advertising arena for affiliate marketeers. I originally set up a couple of ads for Cashback Shopper, but these were rejected by Facebook for contravening their terms & conditions / It would appear that because my cashback site contains a section on Gambling sites, it cannot be advertised, presumably due to the Americans laws on internet gambling!!!! Don’t get me started on how ridiculous I think that is!

However, I decided to leave the Facebook ads for a while but placed a few yesterday relating to My Travel Extras.

Facebook ads let you target the ad to a users interests, so I decided to create a separate ad for each product on the site. For example, Theatre Tickets targets “people age 18 and older in the United Kingdom who like Billy Elliot, Buddy Holly, Dirty Dancing, Going To The Theatre, Grease, Hairspray, High School Musical, Les Miserables, The Lion King, London, Lord Of The Rings, Musical Theater, Musical Theatre, Musicals, Nights Out, Oliver, Oliver Twist, Phantom Of The Opera, Restaurants, The Sound Of Music, Theater, Theatre, or Wicked.”

Facebook’s ad creation system is VERY picky about punctuation & proper use of capitals & symbols, so a few mistakes led to repeated rejections & a lot of frustration! However, once you are familiar with what you can & can’t do, it was pretty straightforward to create ads for Theatre Tickets, Car Hire, Theme Park Breaks, London Theatre Breaks, Airport Parking, Airport Hotels, Airport Lounges & Short Breaks.

Initial assessment of the stats shows that click through rates are pretty low compared to what you would be aiming for from Google Adwords or Yahoo Search Marketing, so the jury is still out. The best result so far is from Airport Lounges, with 0.12% click throughs! I’ll give the ads a week to see if they are worth continuing with.