Google recently expanded the listings in its search results, so that organic search results will now include full-size links, display URL and a one line description below their listing from the pages meta description tags.

So, how can you take advantage of this change?

The first place to start with is your content. Basically, Google is now displaying around 30-35 characters from your meta description tag in each sitelink. While this is not a lot of room to work with, you need to ensure that those opening words result in a meaningful, relevant snippet. You can do this by having well written and concise meta descriptions across all pages on your website.

If each of the pages on your website doesn’t have a meta description tag, then its time to get busy creating them. Otherwise this is how your listing could look in the Google SERP’s:

Copywriting expert Heather Lloyd-Martin has been quick to jump on the idea of optimising content specifically for these expanded sitelinks through a video which you can view below.

Heathers advice includes examples of what you should and shouldn’t do with your meta description tags and is well worth a look.

So only with a few changes in the meta description tags, you can now expect to see an increase in your organic click through rate (CTR).

Google and Bing both just confirmed that both Twitter and Facebook do impact SEO rankings! It’s been suspected for some time but now they’ve both announced how!

Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.

Google: We do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.

You need to be on Twitter and sharing content that gets retweeted!

Bing: We calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are.

Google: We do compute and use author quality.

Bing: We calculate whether a link should carry more weight depending on the person who tweets it.

Google: We also use this as a signal, especially in the “Top links” section [of Google Realtime Search].

You need to be actively building your follower base and improve your “author authority” (so your tweets and retweets of your tweets help you more and carry more weight).

Thanks to these comments, we now know that those link sharing activities on Twitter + Facebook are evaluated based on the person/entity sharing them through a score Google calls “Author Authority,” and Bing calls “Social Authority.”

If you aren’t yet on Twitter or Facebook (with a Fan Page) you need to get going – it’s only going to become more important as time goes on.

I’ve recently been asked to carry out some e-mail marketing by a client, but it seems that the e-mail marketing market is a circle of contradictions!

My client is a small business & cannot afford the exorbitant charges that Google Adwords now runs up in order to attract business to their website. They are in a particular sector of the market & only want to target the construction sector. After some research into data lists I chose to purchase 3000 B2B e-mail addresses for construction sector companies in just three local counties. The company I purchased from claims to be a member of the Direct Marketing Association as well as several other bodies & assured me that all the addresses were opt in.

Because most web hosts restrict the amount of recipients you can send an e-mail to, to between 30 & 50, it’s necessary to use an e-mail marketing company in order to send the e-mails. However, most of them will not let you use purchased data or 3rd party lists! Their answer is:

“We will design a form for your website, which people can then go to in order to sign up for your emails”. But hang on; isn’t this absolutely useless if people are not aware of your company?! If they’ve been to your website to sign up for a newsletter, then they already know about your company & what service you provide! Yes, I can certainly tell them about the latest offers if they sign up for a newsletter, but it’s useless when the main purpose of this marketing is to make other businesses aware that this company exists & what it does!

I’m bombarded by spam all day, every day, but whilst I’m constantly filtering out Viagra ads & web design offers from India, it appears that legitimate UK businesses are prevented from e-mailing relevant, targeted companies. Surely e-mailing companies to make them aware of your service is surely no different to sending out a postal mailshot, or cold calling by phone. It simply makes another company aware of what you do & that you exist, when you can’t afford to pay thousands for Google Adwords!

Whilst I hate SPAM as much as the next person, if the marketing is targeted & relevant, I don’t mind the 10 seconds it takes me to decide if it’s something I require. I’ve found out about a number of things that I’ve then purchased, or services I’ve used, because I received the e-mail equivalent of a cold call. These are products/services I would never have been aware of if they hadn’t told me about them & I certainly wouldn’t have gone looking for them, because I didn’t know they existed!!!! In fact, I’m much more likely to take up an offer sent via e-mail than if someone phones me, because I like  the opportunity for further research & the chance to decide in my own time, rather than being pressured on the phone!

However, it appears that we’ve become so obsessed about SPAM in the UK, that you are prevented from e-mail marketing companies unless they have already visited your site & signed up to receive marketing from you………..surely this defeats the main point of e-mail marketing…………getting NEW customers.

These restrictions for UK businesses don’t  stop the REAL SPAM – the endless “enlarge your penis” & “buy from this Chinese wholesaler” botnet type junk mail that is the real bane of my life………oh yes, because they don’t follow the UK rules!

Aaaaagh!

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I’ve been spending a lot of time recently on my internet dating sites, with a load of new sites & promotion efforts. I also hope cross promotion will entice some new members to join.

I’ve recently launched Mature Singles Dating (I already had a mature dating site – Find Me Mature Singles, but the search phrase “Mature Singles Dating” was more regularly appearing in Google searches), Dating Single Parents & expanded Find Me Dates into the USA, South Africa, New Zealand, Ireland, Australia & Canada!

There is also a US Adult Dating site imaginatively titled USAdults Dating )    I built two sites dedicated to 30 somethings & 40 somethings, purchased the domain Find Me Cougar Women to cater for all those 40 something ladies that are looking for hot toyboys & am currently expanding the Find Me Dates site into regions – Find Me Dates Essex for example! There is also a UK Christian Dating site & the possibility of further niche sites in the future.

I’ve set up a Facebook page & a Twitter account for the Find Me Dates Group as I am now calling it & trying to find the time to write articles, build links & add content to the sites & social networks – PHEW! I would also like to give the Gay & Lesbian sites a makeover when I find the time!

The complete list of dating sites is now:

http://www.findmedates.co.uk

http://www.findmematuresingles.co.uk

http://www.findmeadultdates.co.uk

http://www.maturesinglesdating.co.uk

http://www.singleparentdating.co.uk

http://www.findmegaydates.co.uk

http://www.findmelesbiandates.co.uk

http://www.findmedates.co.uk/usa/index.html

http://www.findmedates.co.uk/southafrica/index.html

http://www.findmedates.co.uk/ireland/index.html

http://www.findmedates.co.uk/australia/index.html

http://www.findmechristiandates.co.uk

http://www.30s-dating.co.uk

http://www.40s-dating.co.uk

http://www.usadultsdating.com

http://www.findmecougarwomen.co.uk (Coming Soon!!)

Article marketing has its own charm, which has been proven beyond doubt by all the top marketers. We will provide a few reasons for which you should want to use article marketing in the growth of your online business.

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Article marketing done the right way can help you increase your website’s page rank. By publishing your articles on some article directories, you can begin to collect backlinks to your site. The best thing to do is find the article directories that have the highest page rank and then focus on submitting your articles to those sites. All internet marketers should pay attention to page rank, since it will assist with getting a prominent position within Google. It’s also possible to get your article put up on blogs or other websites with high page ranks. There are tons of ways to actually leverage articles for this purpose. When you submit your articles to many high page ranking sites, you’ll see that your own site’s ranking goes up with them. This is a great way to get great results, provided you can write articles that will be published on these sites with high PRs.

The entire reason you started writing high quality articles and putting them online is to get the traffic you’re looking for, is that right? You are also providing them with information they can use and it’s absolutely free. They will begin to see you in a new light as someone who can give such great information for free, so there must be something to your products. If you can create an image like this in their minds, they will come to you as their source for information and any time you promote anything to them, they’ll snatch it up quickly. Plus, all the information you’ve given, again and again, was given without charging them a thing. Your prospects will gladly repay you, on the other hand, with their hard earned money.

It’s also possible to take your articles and make a PDF out of them and then offer them for free to people who subscribe to you, or just to people in general. Most people can’t resist downloading a free report and when you create one it will become obvious why they’re so valuable when you see that they’re passed around getting you even more traffic. One of the best parts of a report like this is that your articles are used in a manner you can live with and it will give you loads of traffic with absolutely no investment. Make sure you mention that people can distribute your report as they see fit so that they’ll be more likely to pass it around. Just make it easy for this report to spread and soon you’ll find your articles working for you in a different way. Therefore, it is clear that one of the most effective ways to drive traffic is through article marketing. But keep in mind that it’s not easy, since it does require you to put in the effort to see results.

It’s natural to assume WordPress is only for blogs and nothing else. While, in addition to your internet marketing site, you might have your own blog there is no reason that you cannot use WordPress for both types of sites. WordPress is a highly regarded CMS, or Content Management System, that is versatile and flexible. You can achieve a high degree of functionality with your site because of the myriad of plugins that are available. There are some plugins that are ideal for online marketers, and we wanted to review them for you. Decide right now that you are going to make it online and see this Empire Formula webpage.

There are several plugins you never want to operate without, and the Google XML Sitemap is one of them. This is quite possibly the most important plug-in that you can install into your WordPress site. This is a background type of tool, and it will help Google have a better idea of what your site is about which will help you. It’s important to help Google maintain an accurate account of your site, so you should create/build a new sitemap at a regular interval depending on how often you add content. Manual sitemap creation can become a bit tedious and require some time. But whenever you update your blog, the sitemap plugin will automatically update itself.

You probably can easily figure out what the Similar Posts plugin does. But what it actually does is put a link at the end of your posts to other posts on your site that are related. Ok, so it’s pretty obvious why this is a good idea; it will try to interest your visitors in other posts, etc. This serves very well to maintain interest in your site. You never want to do something to destroy their natural curiosity. When deciding on what affiliate marketing course to learn next you should check out this Empire Formula internet site.

For traffic generation and other purposes, the Landing Sites plugin will be especially helpful to you. If a visitor does not immediately click away from your site, they’ll do some reading and visit some links on your site. So what this plugin does is offer your visitors a choice of links to other content pages on your site. You want them to stay their forever, they won’t… be maybe much longer than they might have otherwise.

So whenever they read or visit a page they’ll see more of your site and hopefully will begin to like it. Of course this is something that’s highly desirable for anyone with a business website.

WordPress is just a solid and tremendously flexible content management system. Extremely versatile, it can be used for landing pages, squeeze pages, blogs – of course, video blogs, etc. As you know by now, it can be customized and its functions altered with plugins. As an internet marketer you need a website that is fully functional and easy for you to customize. With these great plug-ins, WordPress could be just the ticket!

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Many online businesses utilize automatic backlinks in order to acquire even more targeted traffic, have more profits as well as strengthen their reputation with their patrons. If you want to get hold of automatic backlinks for your website, then you need to discover the root of what these inward links are about: online presence. But how do you improve your online presence? This short article details the steps you have to take to pull it off.

SEO would be the principal component. Without SEO, your clientele wouldn’t be able to find your website and discover exactly what you have to offer. This will allow you to get through to the most suitable consumers for your selected niche within the least amount of time.

The very best way to inform your target market about your products and services is make many articles about them. This is more commonly known as article marketing. Your material must be short in order to sustain your target audience’s interest, but also be able to communicate to them everything that you want to disclose. Your content pieces should not be like advertising copy; you should offer helpful information and facts and convince them to purchase your products and services without becoming too bold or adding incorrect details. Don’t point out why your products and services are superior to everyone else’s. Rather, provide them with everything they have to know and give them the chance to make their own decisions. In this way, you’ll earn your clients’ trust.

Making your site optimized for search engines will be contingent on the key phrases that you utilize for your content pieces. If you do not know the right keywords to utilise for your internet business, you can use search engines such as Google, Bing or Yahoo! and look for the most common keyword phrases that users type into the search box. It’s best to check out the top search words and determine what you should utilise in order to direct people to your website.

The search terms that you pick out will determine the way you make your content pieces. Your keyphrases must comprise just one to two percent of every single content piece. Doing this would enable lots of customers to locate you on the web, but it will also prevent your write-ups from looking as though you simply stuffed it with key phrases to increase your online presence. Remember that your clients would head to your website because they need information, not time wasters or a hodgepodge of keywords and phrases that don’t make sense.

After writing your articles as well as ensuring that you have the right quantity of keywords in every single write-up, you will have two choices: you could either use article directories to circulate your material and get automatic backlinks or you could join social networking websites and publish your write-ups as often as you possibly can. Article directory websites and also any backlink service would fill the Internet with your articles within a short span of time, and most online business proprietors like making use of these types of websites since they don’t have any sign-up or usage fees. Social networking websites permit you to speak to your target audience on a personal level and encourage feedback. It would also show you what they are really interested in, which will then enable you to make services and products that specifically cater to them and improve your good standing.

Both approaches will catch the attention of search engine spiders, especially when your readership write great testimonials for your services and products and add the link to your website. You will acquire more customers and also receive more automatic backlinks as everyone becomes aware of your services and products, and your site.

Coming up with helpful content pieces, utilizing suitable search phrases as well as circulating your write-ups through article submission websites, back-link services and / or social networking services would provide you with the visibility and automatic backlinks that you need for your internet business. You’ll need to put lots of time and effort into attaining this, but it’ll be worth it in the end.

Many people still seem to think that building a website will mean they will appear at the top of Google for the products they sell. Then they think that the answer is to add keywords to their homepage. Obviously, it is natural for a webmasters is to to want their website ranking in the top of Google’s search results, but with so many factors determining ranking, it can sometimes seem an endless battle in getting all the elements right on your site.

Well, Google’s Matt Cutts has confirmed there is definitely one task you can remove from your list.

Matt was recently asked if spending time optimising keyword meta tags is actually useful. His short answer was: “Don’t waste your time!”

Keyword meta tags are not used by Google in determining your ranking, so concentrate your efforts on the other meta tags, especially the title & description tags, which may be used in the search results if Google sees them as being useful.

A keyword rich title tag together with an effective & relevant description meta data can be very useful in enticing searchers to click on your search engine listing, as they think they will find good information on your page.

So, you should definitely spend time on title & description meta tags, but Matt says he personally wouldn’t spend any time at all on keyword meta tags.

While many website owners focus on obtaining external links, it’s easy to miss internal link building, which is still an effective way to boost rankings for other pages within your website and the the best part of Internal Linking is that you have complete control over the implementation!

To get the highest possible return for your SEO, follow these simple guidelines to ensure internal links are working to improve your rankings.

1. Optimise the anchor text
You should ensure your anchor text targets your core keyword for the page. This is a good tactic to use in site-wide footer links, or even in the navigation, provided what you put there still makes sense for your visitors.

2. Ensure all links are do-follow
Google ignores link value from any links marked as “nofollow”, so make sure that you haven’t marked internal links with the “nofollow” attribute.

3. Use content based links where appropriate
Aside from the main navigation and footer links, linking to the main pages within the body text of your web page is another way to help rankings. Remember that it’s important to use your target keywords as anchor text, but make sure the actual text fits within the context of the sentence, so that the link doesn’t look out of place or seem irrelevant

4. Keep the total link numbers low
Make a note of the total number of links on any given page and try and keep this number as low as possible. This is because individual link “juice” is divided amongst ALL the links (external and internal) on the page, so the less links you have, the more value each link is going to pass on. Having hundreds of links on a page will dilute the effect of each link to almost nothing!

If you follow these simple guidelines, you should start to see some positive effect on the rankings for your keywords.