I’ve been carrying out a lot of link building on Cashback Shopper as its Google rankings have pretty much vanished & I’m keen to recover them. I wonder if it’s because the site is a white label & Google has decided it’s just duplicate content.

However, a recent ranking check of Bing has revealed that Cashback Shopper has 15 page 1 positions, 5 on page 2 & 5 on page 3, for some of the most popular search terms relating to cashback shopping. This is how the site used to feature in Google, so I hope these positions aren’t just temporary until Bing picks up a market share of searchers.

It’s very frustrating that Cashback Shopper is in no4 spot for “cashback shopping” and “cashback uk” in Bing, but neither phrase is anywhere in Google! I guess I just have to keep trying to find more Google worthy links for the site

Use the keyword phrase in your title tag

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Get a domain with your keyword phrase

Putting your keyword phrase in your domain name is a great way to optimize for that phrase so use the keyword phrase in your URL.

Even if you can’t get your keywords into your domain name, you can put them into your URL’s. Search engines read the URL’s and assign value to the text they find there.

Use your keyword phrase a lot, but not too much

The ratio of your keywords to the rest of the text on your page is called the keyword density. It’s important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.