Article marketing has its own charm, which has been proven beyond doubt by all the top marketers. We will provide a few reasons for which you should want to use article marketing in the growth of your online business.

Find the best tips for search engine optimisation quote when looking online. There you can find the choices you have for SEO services Australia. Head online and learn more today.

Article marketing done the right way can help you increase your website’s page rank. By publishing your articles on some article directories, you can begin to collect backlinks to your site. The best thing to do is find the article directories that have the highest page rank and then focus on submitting your articles to those sites. All internet marketers should pay attention to page rank, since it will assist with getting a prominent position within Google. It’s also possible to get your article put up on blogs or other websites with high page ranks. There are tons of ways to actually leverage articles for this purpose. When you submit your articles to many high page ranking sites, you’ll see that your own site’s ranking goes up with them. This is a great way to get great results, provided you can write articles that will be published on these sites with high PRs.

The entire reason you started writing high quality articles and putting them online is to get the traffic you’re looking for, is that right? You are also providing them with information they can use and it’s absolutely free. They will begin to see you in a new light as someone who can give such great information for free, so there must be something to your products. If you can create an image like this in their minds, they will come to you as their source for information and any time you promote anything to them, they’ll snatch it up quickly. Plus, all the information you’ve given, again and again, was given without charging them a thing. Your prospects will gladly repay you, on the other hand, with their hard earned money.

It’s also possible to take your articles and make a PDF out of them and then offer them for free to people who subscribe to you, or just to people in general. Most people can’t resist downloading a free report and when you create one it will become obvious why they’re so valuable when you see that they’re passed around getting you even more traffic. One of the best parts of a report like this is that your articles are used in a manner you can live with and it will give you loads of traffic with absolutely no investment. Make sure you mention that people can distribute your report as they see fit so that they’ll be more likely to pass it around. Just make it easy for this report to spread and soon you’ll find your articles working for you in a different way. Therefore, it is clear that one of the most effective ways to drive traffic is through article marketing. But keep in mind that it’s not easy, since it does require you to put in the effort to see results.

Some people don’t believe it: we can guarantee that your website will be found in the regular (unpaid) top 10 results on Google for the keywords of your choice. It is true and it can be done with IBP.

How can we guarantee top 10 rankings on Google and what’s the catch?

Many people will tell you that it is not possible to guarantee top 10 rankings on Google. That is correct. No one can guarantee top 10 rankings except for Google’s engineers.

However, our tool IBP has a success rate of more than 98% and we will give you your money back if you belong to the very few people who don’t get top 10 rankings on Google with IBP.

How does it work in detail?

1. You choose the keyword and the search engine

You tell IBP for which keyword you want to get a top 10 position and you choose the search engine on which you want to have a top 10 position. This can be Google.com, Google.co.uk, many other local Google variations as well as Yahoo, Bing, their local variations and many other search engines.

2. IBP analyzes your web page

IBP’s Top 10 Optimizer will then analyze all the relevant ranking elements on your web page as well as the links to your website and calculate a ranking score based on that information. The higher the ranking score, the more likely it is that your website will be listed on Google’s first result page.

3. IBP tells you in detail what you have to change

If your website does not have a 100% score, IBP will tell you in plain English what exactly you have to do to improve your web page and the links to your site. The advice will be tailored to your website, the chosen search engine and the chosen keyword and IBP will tell you in detail what you have to change and how you have to change it.

4. You make the changes on your web page

In the last step, you change your web page according to the suggestions of IBP’s Top 10 Optimizer until there are no further suggestions (IBP’s Top 10 Optimizer gives your site a 100% rating).

That’s it. No catch, no fine print. If you follow the advice of IBP’s Top 10 Optimizer then your website will be listed on Google’s first result page.

A real top 10 ranking guarantee should be for the keywords of your choice and it should be for the regular, unpaid search results. That’s the guarantee that you get with IBP.

It’s easy for everyone to get caught up in obsessing about how to optimise your site & build links for Google, when trying to market through search. That’s certainly a wise thing to do, considering Google totally dominates the search market. But, there are still other search engines that some people are using, so it is wise to make sure your site is performing to the best of its ability in those too!

Obviously the other two engines are Yahoo and Bing and whilst Yahoo is seemingly declining fast, Bing is actually gaining a market share. Furthermore, if the deal between Microsoft and Yahoo goes through, Bing search will be talking over Yahoo anyway. With the muscle of Microsoft behind Bing, you can be sure the search engine won’t be prepared to play second fiddle to Google for long!

However, unlike Google, we don’t hear much about what Bing wants out of a site for decent rankings, but Rick DeJarnette of Bing Webmaster Center has shared some dos and don’ts of link-building for Bing. Not surprisingly, a lot of his advice for complying with Bing’s policies, does not differ too much from the advice that Google would give you. It is however, still always nice to hear what they think, just to clear up any possible confusion.

Like Google, Bing places great emphasis on quality links to determine its rankings. “Just don’t make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution,” says DeJarnette. “You need to continually invest in link building efforts with creativity and time.”

What You Should Do!

DeJarnette shared some tips for getting more quality links. The following are Bing’s tips for effective link building (paraphrased):

What You Should Not Do!

DeJarnette shared a list of things that you should avoid in your link building efforts, if it is a good Bing ranking that you are after. Here is what Bing says will get your site reviewed more closely by staff:

“When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction,” says DeJarnette. “If the spam rating is high, a site can be penalised with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.”

Most of the stuff DeJarnette shared is nothing any experienced search marketer is not already aware of, but it can be quite helpful when a search engine itself lays out what to do and not to do, to help webmasters get better rankings.

Why not use one of our link building or Bing Ranking Boost packages to get guaranteed links for your site.

Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan’s Search Engine Land received the following statement from Yahoo:

We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our ads to increase user engagement and ROI for advertisers, and as a result, have decided to exit Search Submit. We have stepped up innovation in Search Marketing, recently rolling out search re-targeting, Rich Ads in Search and improved matching technology, and in Consumer Search, with enhancements like the new search results page. These enhancements deliver value, control, innovation and relevance to our advertisers, leading to increased ROI.

Yahoo! will exit Search Submit at the end of 2009. Yahoo! is providing those advertisers affected by the decision a sufficient lead time to assist in the transition. In addition, Yahoo! has recently announced a series of important enhancements to its Search advertising business and will work closely with many Search Submit advertisers to provide them with search solutions that will benefit their businesses.