Link building is one of the most important search engine optimisation steps. Without good inbound links, your website cannot get high rankings. Although it is very important that your website has optimised content, without the links to your website, search engines won’t consider that content to be relevant.

It’s important to get the right links to your website. Link spamming doesn’t work. You must make sure that you get high quality links that Google and other search engines like.

Make your website linkworthy

You must make your website linkworthy. You cannot expect that other websites will link to your website if your site is basically a collection of affiliate links, or an online shop that looks like a thousand other online shops.

Your website must be different & unique in some way. Try the following:

* Add articles about your products or services to your website.
* Add tutorials and how-to articles about the topic of your website.
* If you have a lot to say, add a blog to your website & update it regularly.
* Add a directory with links to valuable resources on your website.

Check your competitors

The best way to start link building is to duplicate the links that your competitors have. Find all websites that link to your competitors and then try to convince them to link to your website. I use a couple of tools to find links to competitor sites, IBP & SEO Elite. The good thing about SEO Elite is that you can select to include the Page Rank of sites as a parameter, so that you can choose to apply for links only on sites with a higher Page Rank than your own. IBP shows the Page Rank of sites, but there is no setting not to include low Page Rank sites in the results. However, it is worth using as many tools as possible & IBP is very easy to use!

Get links from blogs

There are millions of blogs on the Internet and they all need something to write about.
Bloggers give out millions of free links each month & getting links from blogs is a good way to get links from related websites. For example, you could enter “real estate blog” or “music blog”, depending on what you sell on your website.

Using IBP to find these blogs also allows you to contact the blog owners quickly and easily and it automatically keeps track of the websites that you’ve already contacted so that you don’t contact the same person twice.

Get links from Internet directories

Submitting your website to Internet directories can be a good way to show Google that you have a reputable website. Low quality & fly by night websites usually don’t invest the time and money that is needed to be listed in Internet directories.

Inbound links are very important if you want to get high rankings on search engines. You should optimise your web page content first to make sure that search engines find your website relevant to your targeted keywords & then submit to directories & blogs.

If more than one website has been optimised for the same keywords (and that’s usually the case) then the website with the best links will get the best rankings.

If you want permanent backlinks for your website, then consider using the FreshBidz Bidding Directory! Newly launched, you can buy links in your chosen category and then bid your way to the top of the list from just £1. Increase your bid to take a top position, & get listed higher on the directory homepage.