Cashback Shopper has just received its 12,000th member!! )

I’m really pleased to have reached this milestone, but don’t want to rest on my laurels as there are still millions of people out there that shop online & yet have never heard of cashback!

The difficulty is getting that message out to people! Until now, I’ve been focussing on the terms cashback, cash back, money back etc. but after a discussion with an SEO company, think I might change tack slightly and work on bringing peoples attention to cashback, by targeting those that are searching for related terms, but NOT cashback itself.

Things like discount shopping, money saving offers & discount codes ALL relate to getting money off your online shopping, yet aren’t people specifically searching for cashback & therefore may not be aware of cashback shopping sites at all!

Unfortunately, these phrases are even more competitive online, so how effective it will be remains to be seen. I’m looking into the article submission side of online promotion & I’m also considering some offline promotion.

At 19:08:32 on 17th November 2008, my cashback website received its 10,000th member!!! This was achieved in less than a year, as the first membership was registered on 22nd November 2007!

Mind you, there was a lot of hard work & plenty of advertising expense! I’ve even been leafleting shopping centre car parks in an attempt to entice shoppers from the stores to the internet, with the promise of free money!

I’m keeping my fingers crossed that the age of the site will come into play as time goes by – Google gives great emphasis to sites of a certain age & this helps improve natural rankings.

The continued exposure of the site & recommendations from existing members should continue to recruit new members, but there is also a lot of competition out there /

Hopefully the costs of advertising will be less than the revenue from the site in the long term & I’m still hoping to be able to get the cashbackshopper.com domain up & running in the US at some point.