It’s possible to collect leads using your homepage by using email marketing. Email is the first thing that people look at online, which should tell you something. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice for your business needs.

1. Low-cost

Email marketing fees are just pocket change, they won’t cost you an arm and a leg like other advertising methods do. Many email marketers choose to use programs such as Aweber or ConstantContact.

2. Fast

You can send a follow up email to your leads while your website is still fresh on their mind. If you want to send details about promotions, you don’t want to waste time.

3. Higher return on your investment

High conversions come when each of your website visitor turns into a lead. If you’re targeting a particular group of people, email marketing will help you distinguish between regular website visitors and those who are really interested in buying. When you have a customer list on hand, sending them information on new products should be easy.

4. Up Close and Personal

Sales will shoot up if each customer feels that you have a good business relationship. If you keep in touch with them even after they leave your site, you’ll be one step closer to making them feel that they’re special. With the collection of subscribers’ names during the sign-up process or following a purchase, many email sender programs will insert these names into a mass email. Your email messages won’t be generic because the program allows you to automatically insert the name that the subscriber used to sign up.

5. Steady traffic for your website

Targeted email campaigns such as newsletters or sales announcements with a link to your website have approximately a 30 to 50% chance of obtaining a new customer, a sale or both. Email can be shared, so if your customers feel that your emails are interesting, they can share it with their friends and traffic to your site will increase.

Email marketing is one of the first things you need to set up on your site. This opportunity is a powerful way to bring your business up a notch without breaking the bank or using up valuable time needed on other aspects of your business.

Russell Brunson and Mike Filsaime has been very succesful in email marketing. Find out more about Internet marketing strategies and be like them!