Search Engine Optimisation

A few quick facts about SEO:

• More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.
• Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).
• Up to 85% of searchers ignore paid listings.
• 63% of the top natural (organic) listings get click throughs.
• Natural (organic) search results convert 30% higher than PPC.
• 11.8% of Google traffic will click on a site in the second page of results.
• Search Engine Optimisation (SEO) is considered to be one of the most cost effective tools in marketing for generating a higher volume of targeted sales from your website.

You may have created a great looking website with lots of features and content. But why is no one visiting it? Why are you getting no business from it?

Because it's not been optimised to appear in the search engines!

Even if you are listed, people tend to only look at the first few pages of search engine results. A recent report revealed that 68% of search engine users click a search result within the first page of results and 92% click a result within the first three pages of search results! If your site appears outside these positions, you are just losing business to your competitors!

Search Engine Optimisation (Optimization in the USA) or SEO, is a process whereby internal and external aspects of a web site are adjusted to get that site appear high in the search engine listings for keyword and key phrase searches. These search returns are sometimes referred to as organic or natural, as opposed to the paid/sponsored results.

Search engine optimisation (SEO) is a method of improving site visibility through natural rankings, whilst pay-per-click advertising (PPC) is the process of generating visitors through sponsored links.

Appearing at the top of either natural and/or paid search engine rankings for selected keyphrases is a great way to promote your site and attract new visitors as 70% of search engine users prefer organic search returns to the sponsored links, so concentrating on improving your position in these search results is a much better return on investment (ROI) than spending money on pay per click (PPC).

Every minute over 1,200 pages are added to the internet. How is your site going to be found amongst all that competition, by the 85% of surfers who use a search engine to find what they are looking for every day?

Maybe some of those searchers are looking for your products or services? If you think that just because you have a great looking website you will get found by searchers, or appear on search engines, you are wrong.

That’s why it’s so important that your site ranks highly for the relevant search terms. Search engine optimisation does exactly that: it allows you to capture a larger share of search traffic by improving your site’s natural search engine ranking.

All our sites are optimised to give them the best possible chance of performing well on the search engines. We work on keywords, descriptions, titles and the content of the site itself to help position your site where it needs to be.

Contact us to discuss your SEO options. We can perform optimisation on your site, to meet whatever budget you may have or, if you are looking for a Google Top 10 moneyback guarantee, refer you to our SEO partners.

We have recently partnered with one of the UK's leading Search Engine Optimisation (SEO) companies, to offer your website Top 10 Google rankings for targeted keywords in the natural listings, or your money back.

High Google natural rankings will provide high levels of 'ready to spend' traffic to your website and unlike the Adwords/sponsored listings each click is free, meaning a greater level of return.

You will receive your own dedicated Account Manager that will guide you through the process and the results are guaranteed!

Guaranteed results or your investment back..it's that simple

Link Building

Link building currently accounts for approximately 80% of Google's ranking criteria & is another critical aspect of search engine's ranking, in fact a large part of website optimisation happens off the page with Google and the other search engines determining sites importance by the links from external sites. Global Link Popularity is arguably the most important Search Engine Optimisation criteria. Google, Yahoo and the other major search engines love to see sites that have quality incoming links from other relevant sites. Sources might include current associates, online directories, press releases and blogs.

Inbound Links: Having high quality inbound links can account for most of your search engine ranking success. Getting these links is the crucial step that will get you to the top.

By positioning yourself in the Google Top 10 rankings for your most searched for keywords first, we will ensure you are in the enviable position of being able to keep your competitor’s below you.

To give your website the best start possible towards Google’s No. 1 rankings, we are offering a ‘value added’ link campaign for all new clients. To find out more about our special offer, download our factsheet (pdf 164kb) .

Search Engine Optimisation questions!

• Do you have a website already?
• Do you rank high in the search engines on your key search terms, products or services?
• Are your pages quick to load and easy to navigate?
• Are your images optimised for quick performance on the web?
• Are your meta tags working well?
• Are you receiving the visitors you need?

If your answer is no to one or more of these questions then you should think about contacting us to discuss how SEO can increase your business.