Search Engine Optimisation
A few quick facts about SEO:
- More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.
- Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).
- Up to 85% of searchers ignore paid listings.
- 63% of the top natural (organic) listings get click throughs.
- Natural (organic) search results convert 30% higher than PPC.
- 11.8% of Google traffic will click on a site in the second page of results.
- Search Engine Optimisation (SEO) is considered to be one of the most cost effective tools in marketing for generating a higher volume of targeted sales from your website.
You may have created a great looking website with lots of features and content. But why is no one visiting it? Why are you getting no business from it?
Because it's not been optimised to appear in the search engines!
Even if you are listed, people tend to only look at the first few pages of search engine results. A recent report revealed that 68% of search engine users click a search result within the first page of results and 92% click a result within the first three pages of search results! If your site appears outside these positions, you are just losing business to your competitors!
Search Engine Optimisation (Optimization in the USA) or SEO, is a process whereby internal and external aspects of a web site are adjusted to get that site appear high in the search engine listings for keyword and key phrase searches. These search returns are sometimes referred to as organic or natural, as opposed to the paid/sponsored results.
Search engine optimisation (SEO) is a method of improving site visibility through natural rankings, whilst pay-per-click advertising (PPC) is the process of generating visitors through sponsored links.
Appearing at the top of either natural and/or paid search engine rankings for selected keyphrases is a great way to promote your site and attract new visitors as 70% of search engine users prefer organic search returns to the sponsored links, so concentrating on improving your position in these search results is a much better return on investment (ROI) than spending money on pay per click (PPC).
Every minute over 1,200 pages are added to the internet. How is your site going to be found amongst all that competition, by the 85% of surfers who use a search engine to find what they are looking for every day?
Maybe some of those searchers are looking for your products or services? If you think that just because you have a great looking website you will get found by searchers, or appear on search engines, you are wrong.
That’s why it’s so important that your site ranks highly for the relevant search terms. Search engine optimisation does exactly that: it allows you to capture a larger share of search traffic by improving your site’s natural search engine ranking.
All our sites are optimised to give them the best possible chance of performing well on the search engines. We work on keywords, descriptions, titles and the content of the site itself to help position your site where it needs to be.
Contact us to discuss your SEO options. We can perform optimisation on your site, to meet whatever budget you may have or, if you are looking for a Google Top 10 moneyback guarantee, refer you to our SEO partners. |