Search Engine Optimisation - SEO - search engine marketing

Fresh Webz web design for small businesses & sole traders

You may have created a great looking website with lots of features and content. But why is no one visiting it? Why are you getting no business from it? Because it's not been optimised to appear in the search engines!

Even if you are listed, people tend to only look at the first few pages of search engine results. A recent report revealed that 68% of search engine users click a search result within the first page of results and 92% click a result within the first three pages! If your site appears outside these positions, you are just losing business to your competitors! By positioning yourself in the Google Top 10 rankings for your most searched for keywords first, we will ensure you are in the enviable position of being able to keep your competitor’s below you.

A few quick facts about Websites & Search Engines:

More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.
73% of All Online Transactions Begin With Search Engines
68% of search engine users click a search result within the first page of results
Up to 85% of searchers ignore paid listings.
Natural (organic) search results convert 30% higher than PPC.
Only 11.8% of Google traffic will click on a site in the second page of results.
Pay-per-click (PPC) costs are rising.
Search Engine Optimisation (SEO) is considered to be one of the most cost effective tools in marketing for generating a higher volume of targeted sales from your website.

Search Engine Optimisation (Optimization in the USA) or SEO, is a process whereby internal and external aspects of a web site are adjusted to get that site appear high in the search engine listings for keyword and key phrase searches. These search returns are sometimes referred to as organic or natural, as opposed to the paid/sponsored results.

Search engine optimisation (SEO) is a method of improving site visibility through natural rankings, whilst pay-per-click advertising (PPC) is the process of generating visitors through sponsored links.

Appearing at the top of either natural and/or paid search engine rankings for selected keyphrases is a great way to promote your site and attract new visitors as 70% of search engine users prefer organic search returns to the sponsored links, so concentrating on improving your position in these search results is a much better return on investment (ROI) than spending money on pay per click (PPC).

Millions of people use search engines everyday to find what they are looking for on the Internet & maybe some of those searchers are looking for your products or services! If you think that just because you have a great looking website you will get found by searchers, or appear on search engines, you are wrong.

That’s why it’s so important that your site ranks highly for the relevant search terms. Search engine optimisation does exactly that: it allows you to capture a larger share of search traffic by improving your site’s natural search engine ranking, so that when a person searches for "blue widgets", your site appears in the first page of results!

All our sites are optimised to give them the best possible chance of performing well on the search engines. We work on keywords, descriptions, titles and the content of the site itself, to help position your site where it needs to be.

We have recently partnered with one of the UK's leading Search Engine Optimisation (SEO) companies, to offer your website Top 10 Google rankings for targeted keywords in the natural listings. High Google natural rankings will provide high levels of 'ready to spend' traffic to your website and unlike the Adwords/sponsored listings each click is free, meaning a greater level of return.

Getting you to the top of the search engines requires a great deal of detailed work. It all starts once we have created your Free Search Engine Report and understand exactly where your website is positioned on the search engines. We'll then assign you a dedicated search engine consultant who will be happy to talk through each of the following steps with you.

The process of SEO includes:

1. Identify Key Search Phrases
Selecting the right key phrases and words is critical. Our experts will review your website and strategy and recommend the best terms that will bring the most relevant traffic to your website.

2. Analysing Your Website
How your website's built determines how easy the search engines can find it. Using our best practice guidelines we'll analyse your website and recommend the critical changes needed.

3. Optimising Your Website
The changes required to your web code will be itemised. Our expert programmers can undertake this work or advise your existing web team.

4. Search Engine Submission
Your website is now ready for submission to the search engines. Our experts will ensure all the major search engines are included in this submission process.

5. Directory Submission
Link building is critical to developing your website's visibility on the search engines. We will submit your website to all the major directories to obtain some high quality links.

6. Monitoring Progress
Regular monitoring of your website will be carried out by your dedicated search engine consultant. You'll also receive regular reports that will show your website's new search engine position.

Link Building

Link building currently accounts for approximately 80% of Google's ranking criteria & is another critical aspect of search engine's ranking, in fact a large part of website optimisation happens off the page with Google and the other search engines determining sites importance by the links from external sites. Global Link Popularity is arguably the most important Search Engine Optimisation criteria. Google, Yahoo and the other major search engines love to see sites that have quality incoming links from other relevant sites. Sources might include current associates, online directories, press releases and blogs.

Inbound Links: Having high quality inbound links can account for most of your search engine ranking success. Getting these links is the crucial step that will get you to the top.

Search Engine Optimisation questions!

Do you have a website already?
Do you rank high in the search engines on your key search terms, products or services?
Are your pages quick to load and easy to navigate?
Are your images optimised for quick performance on the web?
Are your meta tags working well?
Are you receiving the visitors you need?

If your answer is no to one or more of these questions then you should think about contacting us to discuss how SEO can increase your business.

There are no shortcuts in obtaining a high position in the search engines, as it requires an amalgamation of expertise in the search engine market and page optimisation techniques. Every company is unique, so our approach is to evaluate what promotional activities are available to you, and then devise an ongoing strategy that can be implemented over a period of time.

Every SEO campaign is designed to be affordable and provide a high Return On Investment for your business. By achieving early results, our clients then have budget to reinvest into ongoing SEO campaigns working on their entire product/brand range. We also run a unique ‘Pay Half Now, Pay Half On Results’ for first full campaigns, so our clients are safe in the knowledge that they are working in partnership with us – an essential part of an effective SEO strategy.

Free SEO Tools

We also have a number of free seo tools for you to to boost your search engine marketing, check the search engine health of your website and find out what your competition is doing!

Submit Free
Free Position Check
DIY Meta Tags
Free Keyword Density
Free Competitor Analysis
Free Website Statistics

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