You might have the most attractive and informative website in the world, but if no one sees it, what’s the point? In order for people to find and visit your website, you need to be highly visible on search engine result pages! Two important questions to ask are, do you have a website that doesn’t seem to be working for you and/or are you buried in the back pages of search engine results?
SEO (Search Engine Optimisation) is simply about making your website search engine friendly and getting it to appear as high as possible in the natural (organic) search results, for the products and services you wish to be found for!
SEO for small and medium sized business websites in Colchester and Essex
Google is the biggest search engine in Europe and in the UK, approximately 90% of searches are carried out on it. Unfortunately for business owners, those searchers rarely look beyond the first page of results, so if your website isn't appearing on the first page of results for its searched for key phrases, then you're missing out on a lot of potential business. Of course, success isn't just about the volume of traffic, but also the relevance of it. You want people to find you for what you do and then buy once they reach your website!
If you aren't ranking highly for relevant search terms, then your business is missing out on lots of potential customers, but there is good news! Our SEO services can help you get the most from your website!
Website Not Ranking in Search Engines?
Contact us if you want to improve where your site is appearing in Google
The Google algorithm is reported to contain over 200 elements which make up your position in their search results and this is constantly changing, in an attempt to remove spammy search results. If fact, it's belived that Google makes around 500 algorithmic changes each year, although you might only be familiar with the major ones such as Penguin and Panda! However, in terms of any website it is mainly looking for unique content and well structured pages. The algorithms behind all search engines such as Google, Bing and Yahoo determine which websites rank well and they’re looking for certain elements of a page, as they crawl the web searching for information.
SEO ensures that your website is compliant with these rules and preferences, as well as making sure its content is relevant and easy to read. Google actually wants pages that are easy to navigate and readable by humans rather than machines, so part of a search engine optimisation campaign is to make sure that your page doesn’t lose its human appeal in the process!
Good SEO considers how each search engine works, what people are searching for, editing a website's content and its coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines and promoting the website to increase the number of back links, or inbound links.
There are two main components of the service – on-site and off-site optimisation. On-site optimisation involves analysing a number of different features of your site and adjusting your page to make it more SEO friendly, paving the way for success in the search engines. Off-site optimisation forms the bulk of any campaign and involves building links to your site from many different sources, increasing the authority of your page in the process.
We know that there’s no one-size-fits-all solution to SEO, which is why we take the time to find out exactly what your business needs, who you want to target and how we can help your website generate more leads. We do this with keyword research and competitive analysis, which allows us to see what your competition is doing and where you need to be focusing your attention.
One of the first things any good SEO needs to do is make sure that your own website isn’t actually hindering your efforts! We will crawl your website to make sure that there's no duplicate content, broken links, or anything else that could negatively impact your rankings. We’ll also look at the existing back links that your website has and make sure that there aren't don’t have any outdated or toxic back links that could lead to your website being penalised by Google. If you do have any, then we will go through the stages needed to make sure that these are removed. We also check the website’s loading time and check for low-quality content.
Off-page SEO is also crucial, so we also work to boost your ranking and authority through citation building, high-quality link building, social media exposure and professional press releases. Through these and other methods, our SEO services work to establish your site (and therefore your business) as an authority in your field.
Many companies used to (some still do) apply what are know as black hat techniques to manipulate search engine positions and get to the top very quickly. Google is becoming increasingly effective in its crackdown on poor SEO techniques and tactics employed a few years ago will most certainly not work today. Changes over the last few years mean the days of quick fixes and clever/manipulative coding are being driven out and such methods will most likely get your website penalised, or even kicked out of Google altogether!
Ultimately, your presence and position in search engine results is determined by content! Google has declared many times that it sets great store by new and unique content appearing on your site, so it's important that you add news, articles and other updates on a regular basis. Not only does this show that your site is being added to, kept fresh and current, but it also attracts re-posts and inbound links from people sharing your content.
Our SEO services take a long-term and ongoing approach because the Google algorithm is always changing and what can get you to the top of a search engine page today, won’t be enough to keep you there.
If you have any questions, or would like to take advantage of this service to start moving up the search engine results, please do not hesitate to get in touch.