If you’ve experienced either a gradual or sudden drop in your search engine rankings, then you might find our SEO Website Audit of great help. Most significant moves in search position are as a result of an algorithm update/change by Google and normally mean that there is something on your website itself, or the links pointing to it, which does not comply with their guidelines.
The search engines have got much better at detecting whether websites are complying with the guidelines (which have remained pretty consistent over the years), or have been trying to “cheat” the system with certain techniques that may have got through previously. If your rankings have dropped it means Google have slapped you on the wrist for doing something bad.
What we will do with the SEO Website Audit is find out what that is and give you the means to fix it!
In-Depth Website Crawl
The first thing we do is to replicate what the search engine spider does and crawl through your website to see if there are any on-site problems that may be causing an issue. The deep crawl scans through your whole website (up to 10,000 pages) to pick up things like duplicate titles, linking structure problems, dead links and duplicate content issues, as well as many other things.
If we pick up on any errors we will do our best to fix them, although we may have to pass the recommendations on to your web designer / developer if we don’t have access to your site.
In-Depth Backlink Analysis
In the majority of cases we find that a drop in ranking has been a result of bad or unethical links which point to a page on your website. Using various industry leading link analysis tools, we discover and create a full list of all back-links pointing to your site and then split them into good and bad ones.
Bad Link Removal
It is very important that any bad links pointing to your website are removed and the best way is to physically get them taken down. This means contacting the owner of the site where they are located and asking for them to be taken down. As part of the SEO Website Audit, we will manually contact up to 200 sites and ask them to remove your website link from their website. It’s quite possible that these sites/domains will actually have multiple links pointing to you, so this could actually result in removing thousands of bad links.
Once we have contacted all the sites we give them a week and then check to see which sites have actually removed them. If the sites are old, or no longer administered (such as many old directory sites) then we have to “disavow” them. Google has created an online tool where you can submit a list of any bad links you would like Google to ignore when calculating your search position.
The success and timescale of the disavow process having an effect will vary from site to site and Google state it is to be used only as a last resort if you have been unable to remove the links manually.
Our SEO website audit is a one-off payment of £245 + VAT
Please contact us using this enquiry form and we will get back to you to request the information we require.