In the UK, when we say "Search Engine", we pretty much mean "Google". As at April 2017, Google had the highest market share of search by far, with 85.74% of the desktop, tablet and console search engine market here. After Google comes Bing, with a market share of 10.07%, followed by Yahoo! with 3.16%.*
Why Does Being Mobile Friendly Matter?
Google Likes It
If you want your site to do well on search engines, you have to make sure you meet their standards and in April 2015, Google included mobile-friendliness in its algorithm, providing a significant edge to mobile search rankings of web pages that are mobile friendly.
Users Like It
In late 2016, the number of people using mobile and tablet to browse the Internet exceeded the number using desktop for the first time!** The figures for the younger generation far outweigh those of older people, so this statistic is only going to increase over time. People that visit a non-mobile friendly site via mobile/tablet will generally:
- spend less time browsing the site (smartphone users are quick to give up on a website they can't read properly)
- be less likely to perform any desirable actions (such as making a purchase or contacting you)
- be more likely to return back to the search engine results (to find/visit another website)
This means that even if your site is found on search, if it isn't mobile-friendly, over 50% of visitors are less likely to engage with your business.
How Do you ensure an effective Mobile Responsive site?
Google says there are 3 main things that you should consider when building a Mobile Friendly site:
- Ease of use for site visitors: The site design should be able to self explain the site flow and objective so that a visitor is able to easily accomplish their common tasks. In other words, streamlining the user experience and reducing the number of user interactions to accomplish a given task
- Measuring the effectiveness of the above Ease of Use
- Developing the design such that one site works on all devices (i.e. Desktop, Laptop, Tablets and Mobiles) rather than making separate sites for each device as happened only a couple of years ago. Known as Responsive Design, the site design automatically adjusts in accordance to the screen size of the device.
As already mentioned, with the advancement of mobile technology, the number of people using Mobile Devices to browse the Internet is increasing. But there are still sizeable numbers using the traditional desktop/laptop, so it's vital that you ensure your website caters to all screens resolutions (big and small). Ignoring market trends could be a blunder for any internet dependent brand, as a bad mobile experience will have your customers look for your competitors instead. We don't claim that Responsive web design is the only thing that drives sales, but then it definitely is a key component in ensuring a good user experience across multiple devices. In nutshell, a good user experience will always result in more visitors which in turn will results in more sales.
Where can I find help?
If you've checked whether your site is mobile-friendly and have found that it isn't, contact us to help improve your sites responsiveness on mobile devices. Be it improving your overall site structure, redesigning your site from scratch or providing our expert consultation, we can give a perfect blend of interactivity & creativity in order to bring about a positive impact on your business. Our designers and developers will work in synch to create an attractive site that uses the latest web technologies and delivers a superior experience to visitors.