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Is your Site Mobile Friendly?

May 18, 2017 By freshwebz

Mobile Friendly, Responsive Website Design

Is your site mobile-friendly? When we say this we mean does your website work well on devices with smaller screens than traditional desktop/laptop computers? Not only is this important from a user's point of view, but the search engines now include mobile-friendliness as one of their metrics when deciding where you should appear in their search results.

In the UK, when we say "Search Engine", we pretty much mean "Google". As at April 2017, Google had the highest market share of search by far, with 85.74% of the desktop, tablet and console search engine market here. After Google comes Bing, with a market share of 10.07%, followed by Yahoo! with 3.16%.*

So, if you want your site to rank well in Google, one of the elements you need to get right, is mobile friendliness i.e. whether your site displays well on smartphones and tablets!

Why Does Being Mobile Friendly Matter?

Google Likes It

If you want your site to do well on search engines, you have to make sure you meet their standards and in April 2015, Google included mobile-friendliness in its algorithm, providing a significant edge to mobile search rankings of web pages that are mobile friendly.

responsive web design

 

Users Like It

In late 2016, the number of people using mobile and tablet to browse the Internet exceeded the number using desktop for the first time!** The figures for the younger generation far outweigh those of older people, so this statistic is only going to increase over time. People that visit a non-mobile friendly site via mobile/tablet will generally:

  • spend less time browsing the site (smartphone users are quick to give up on a website they can't read properly)
  • be less likely to perform any desirable actions (such as making a purchase or contacting you)
  • be more likely to return back to the search engine results (to find/visit another website)

This means that even if your site is found on search, if it isn't mobile-friendly, over 50% of visitors are less likely to engage with your business.

How Do you ensure an effective Mobile Responsive site?

Google says there are 3 main things that you should consider when building a Mobile Friendly site:

  • Ease of use for site visitors: The site design should be able to self explain the site flow and objective so that a visitor is able to easily accomplish their common tasks. In other words, streamlining the user experience and reducing the number of user interactions to accomplish a given task
  • Measuring the effectiveness of the above Ease of Use
  • Developing the design such that one site works on all devices (i.e. Desktop, Laptop, Tablets and Mobiles) rather than making separate sites for each device as happened only a couple of years ago. Known as Responsive Design, the site design automatically adjusts in accordance to the screen size of the device.
Check to see if your current website passes the mobile friendliness test, using Google's Mobile Friendly Test tool.

Website is Mobile Friendly

Better Websites

As already mentioned, with the advancement of mobile technology, the number of people using Mobile Devices to browse the Internet is increasing year by year. But clearly there are still many people still using the traditional desktop/laptop, so it's vital that your website works effectively on all screen sizes/resolutions (big and small). Ignoring market trends could be a blunder for any company's Internet presence, as a bad mobile experience will have your customers jump to your competitors instead. Whilst Responsive Web Design isn't the only thing that drives sales, having a site that functions well on multiple devices is essential for a good user experience; which keeps more visitors on your site and usually results in more sales.

Where can I find help?

If you've checked whether your site is mobile-friendly and have found that it isn't, contact us to help improve your sites appearance and functionality on mobile devices. Whether it's making your existing site more responsive, redesigning your site from scratch or just providing your options, we can give give you the answers to bring about a positive impact on your business. We can work with you, to create an attractive site that uses the latest web technologies to look good on a range of devices and deliver a superior experience to visitors.

Contact us now if you would like assistance on responsive design or any other web development needs.

*Source : https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom
**Source : http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide

Filed Under: Google, Mobile Search, Responsive Web Design, Search Engine Rankings, SEO, Web Design

5 Incredible Tips To Improve Your SEO With Social Media

July 16, 2015 By freshwebz

In 2015, it goes without saying that social media is key to any online marketing strategy, although understanding that it matters is only a fraction of the battle. Putting into practice methods that actively drive traffic to your site – traffic which then converts – is where it really matters. In this blog, we’ll take a look at five practices which can improve your site’s SEO via social media.

Keep a calendar

Putting a social media calendar in place is more than simply making events available on Facebook. Plan your promotions and offers for multiple weeks (and in some cases months) in advance to ensure an effective, varied campaign. Think about what generates sales at a particular time of year when planning your promo. Find out what dates are key to your industry as a whole and allow these to influence your marketing.

Creative innovative, exciting content

Content is still king – just look at some of the most successful social media marketing campaigns of the past couple of years for proof. If you can create content that entertains your followers and relates to them, they’ll be comfortable sharing it and this ultimately drives clicks to your site. Think before you post, the last thing you want is to appear like a spammer, and a poorly executed social media campaign can turn your company into a laughing stock – who could forget #susanalbumparty, for example.

Don’t shy away from searchable keywords

Relevant keywords and hashtags in your social media posts will help to direct users searching for terms relevant to your products to ultimately end up on your site via your social content. Do your research and find out what short and long-tail keywords are likely to drive traffic to your site, and put them to use.

Use direct links to your site to help with indexing

Most social media networks are beneficial purely because they provide good ‘link juice’. The larger social sites have incredibly high page rankings, meaning that search engines tend to index your site quicker when links to it appear on Twitter, Facebook, LinkedIn, YouTube and others.

Consider search engine algorithms

The largest search engines are thought to now incorporate algorithms which take into account social media links, meaning that few can now afford not to take social media optimisation (SMO) into account. It’s now inconceivable that you can run an online store or site without having social accounts, so if you haven’t already, you need to begin setting up or at least employing the services of a consultant who can help, if it’s not your forte.

Filed Under: Facebook, Link Building, LinkedIn, SEO, Social Media, Twitter, YouTube

Interesting conversation with Dubai Marketing Experts

July 3, 2014 By freshwebz

I was contacted today by Dubai Marketing Experts, who were promoting an SEO reseller service.

I don’t recall ever signing up to receive email marketing from such a company, so this could be construed as spamming in the first instance.

However I was interested in the service, so took a look at their offer. What immediately put me off were the spelling mistakes and grammatical errors on the landing page:

The 85% of people use Google to find what they want, a service or a product in their area!

​  The remaining 15% of people use Bing and other search engines.

​  The 90% of people do not past the first Google page to find what they are searching for.

Wanna be on the first page of search engines results?

This is why many more businesses choose [image] to be found online easily by their customers!

Be the first one online and kill your competition!

Choose to be a successful business online by using our services! Be before your competitors

on every keywords you want on the search engine results!

If you are a professional company, selling yourself to other businesses, in the field of marketing and SEO, then surely your own standards HAVE to be 100%?

I queried this by replying to the email and this is the conversation:

On 3 Jul 2014, at 22:59, “FreshWebz Web Design” <enquiries@freshwebz.co.uk> wrote:

I think I would be more impressed if your landing page didn’t contain quite so many spelling/grammatical errors!

On July 3, 2014 10:16:48 PM GMT+01:00, Dubai Marketing Experts <info@dubaimarketingexperts.com> wrote:

Thanks for the suggestion but don’t worry the most important thing is that we don’t do any mistake at all as all our customers can see!

On 4 Jul 2014, at 00:11, “FreshWebz Web Design” <enquiries@freshwebz.co.uk> wrote:

My point is that if you don’t take care of your own promotional marketing, what confidence can I have in what you would do for me/my client’s?

On July 3, 2014 11:16:33 PM GMT+01:00, Dubai Marketing Experts <info@dubaimarketingexperts.com> wrote:

Hey we are not in a competition for a nobel prize of english letterature we are seo geeks! We have many customer websites google rankings to show as i said already in case you are interested in our job! This is just our first newsletter as we have other means to get new customers. Thanks and regards.

On 4 Jul 2014, at 00:24, “FreshWebz Web Design” <enquiries@freshwebz.co.uk> wrote:

I’m not suggesting you have a Nobel prize!! Just basic literacy!! Modern SEO is content driven; surely the content has to be legible/professional?

From: Dubai Marketing Experts [mailto:info@dubaimarketingexperts.com]
Sent: 03 July 2014 23:26
To: FreshWebz Web Design
Cc: Dubai Marketing Experts
Subject: Re: URGENT – Looking for your company as a SEO Reseller

Listen mate i do not accept lessons from anybody as i said its just a quick newsletter my team prepared today for a testing. Bye

I think I can safely say I won’t be using this company for anything! As I’ve written before about these SEO companies, there’s nothing more off-putting than someone trying to sell me an online service, when they don’t seem able to string a sentence together themselves!

Update 10th June 2015

Even now, over a year later, a look at their website reveals grammatical errors and poor content……..

Filed Under: Opinion, SEO

How To Go For The Best Off Page SEO Techniques

October 16, 2010 By freshwebz

Learn More About Off Page SEO

Off page SEO is both very simple and very effective at the same time. If you are having doubts with this, let me tell you that to achieve the best results with this, all you need to do is provide the maximum number of links on the other sites that direct viewers to your site. It is as simple as that! But there are a few points that need consideration when you talk about SEO, be it off page or on page. Let us look at the search engine optimization techniques that can be done off page!

Look For The Most Popular Pages

When you have links pointing to your site from websites that are the most popular ones on the internet, the results are much better. This is because when a site has a lot of visitors and the link to your website has been provided on such a site, the number of visitors coming across the link is much higher than in the other cases. This means that chances of people actually clicking on the links to visit your site is also higher. This increases the traffic to your site, and you get more hits. These are very helpful for your off page SEO.

However don’t go for sites that have hundreds of links on them, as the chances of people finding your links on such sites may be less than the other sites. But always post links wherever you can, as the more number of links pointing to your site, the better it is for your traffic.

Get Links On Sites With Related Content

Make sure you have links on sites or pages that are based on topics that have some relation to your site. If you are dealing in sport shoes, and the links to your site are on a page that talks about World War II, it might not be very effective for your off page SEO.

Age Of The Links

Try to ensure that the links you post online will stay there for a long time, as older links are seen to provide more traffic than the newer ones. Check for sites that will let your articles and content stay on them for a very long period of time.

Lastly, try to use keywords and key phrases in your articles that you post instead of using the URL of your site. Hence, instead of www.clickfortraffictoyoursite.com try to use something like “get more traffic” and attach a hyperlink to it pointing to your site. This also shows a better result with traffic to your site and more effective off page SEO.

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Filed Under: Search Engine Optimisation, SEO

SEO Mistakes To Avoid In Your Online Business

October 15, 2010 By freshwebz

The frequently-changing search engine algorithms are responsible for the dynamic nature of search engine optimization. In this scenario, when a beginner tries his hand at SEO and puts in the effort to make it work, he is bound to make mistakes if he hasn’t come prepared.

It’s just that the exact same mistakes are made by people, and they’re repeated all the time every day. But to be fair, it’s relatively easy to make these mistakes, and there are a lot of reasons for that including following the wrong information. The task is find information that you can verify to be legitimate, and then set about to learn before you set about doing it. We’re going to serve-up a few of the more commonly seen SEO blunder, and then you’ll be able to avoid them in your own campaigns. Do not be left behind, get Anik Singal’s new program at this Empire Formula web page.

The single greatest error with SEO, by very many marketers, is they use keywords that are incorrect. All online marketers, whether they do SEO or not, still recognize and know how important keywords, and phrases, are to proper SEO. The very basic explanation is that surfers looking in search engines use keywords to find what they’re looking for. If you don’t optimize your site, or blog, for the terms that match the content on your site, then people may arrive there thinking they’ll find something else and that’s not good. No doubt you can receive traffic by targeting the wrong keywords, but in the end, it doesn’t really help because only a tiny percentage of your traffic will convert. Therefore you need to do your research and use those terms that people are using in the search engines. Do your homework and take the right steps.

Failing to get the most advantage in terms of SEO has to do with your URL, or domain name. Dynamic URLs still work and do get ranked, but that doesn’t give you a reason to not leverage your URL for SEO purposes. Ok, what you’ll is use secondary keywords in your site filename extensions, and then put your primary keyword/phrase in your domain name, or URL. This is still a proven and valid way to give your site the best chances of ranking well, with backlinking of course, and will hold in all the major search engines. Whenever you see what Anik Singal is doing now you aren’t going to feel your eyes. Take a search at this Anik Singal page.

Backlink spamming is pretty common, but it is a practice you would best serve yourself by avoiding.

It is just not necessary to link spam anything – blogs, forums, and do stay away from link farms. If you engage in these practices you are risking getting your site deindexed or your domain banned. The very best approach is to obtain one-way links from high quality and relevant websites. This is harder to do and will take longer, but your rankings will be very strong and not subject to the ups and downs so many others experience.

If your site isn’t seeing much traffic coming from search engines, you may need to analyze what you could be doing wrong and amend it. Be honest with your analysis of the way your site is now and you’ll find it easier to uncover any problem areas. The sooner you find problems, the faster you can fix them. Always keep in mind that SEO is constantly changing and evolving. Take small steps with your SEO, continue learning all your can about any new practices or ideas and you’ll find you’re able to stay one step ahead of your competitors. The more you educate yourself, the easier it will be for you to grasp these concepts.

Additional Resources:
Tips Marketing

Filed Under: Search Engine Optimisation, SEO

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FreshWebz Web Design Colchester

We are a web design company specialising in working with small to medium-sized businesses. We offer high quality website design, as well as a range of other online web services, for any individual, sole trader, small business, SME or UK company. Our services are geared to both new and established business owners requiring a professional, affordable website design solution with local on-going Colchester based support. Contact us for an informal chat, to see how we can improve your business' web presence!

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E : enquiries @ freshwebz.co.uk

Who We Are

We are a Colchester Web Design company, specialising in creating Affordable Websites for Sole Traders, Start-Ups and Established Small Businesses in Colchester and surrounding areas. We provide Affordable Web Design, Mobile Friendly / Responsive Websites, CMS Websites and eCommerce Websites that are affordable, professional and easy to use. Visit our Web Services page to find out more about what we can offer your business.

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