FreshWebz Web Design Colchester

Affordable Web Design Colchester

Email : enquiries @ freshwebz.co.uk

100% Proven Way To Quickly And Easily Outrank ANY Site, For ANY Keyword, And Get A Top Google Ranking

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First, here’s something you probably already know…

Achieving top rankings in ANY search engine in 2009…Is All About Getting More Links From Other Sites.

The reason is simple: Modern search engines place a huge value on links. The more links you have and the better quality these links are, the higher you’ll rank. If a site is linking to you, they are essentially casting a vote of trust. And the more “votes” you have, the more trustworthy your site is to Google, which naturally translates into better rankings.

With today’s Google and Yahoo, it’s also the clickable part of the link (also known as “link anchor”) that counts. Meaning, if you want to rank well for a specific keyword like “blue widgets”, you need more links with “blue widgets” in their clickable part.

Now, this all is fine, but the critical question most webmasters are struggling with is:

Where Do I Get High Quality Links And How Many Do I Need Before I Rank #1 For My Keywords

The fastest and easiest way to answer this question is by analysing a competing website in your niche that already ranks very well.

Understand this fundamental principle, and you will be smarter than 95% of webmasters out there who are forever stuck on page 27 in Google because they are walking in the dark. Do not work harder when the solution is to work smarter, and do NOT reinvent the wheel by trying to figure the whole thing out by yourself.

You see, most super-successful webmasters who profit from the search engines don’t claim to understand exactly how Google and Yahoo work. But what they do understand, is how to look at the top-ranked sites in these search engines, draw legitimate conclusions as to why they rank so well and copy the best to make their own sites succeed.

Professional Optimisation Consultants Charge Upwards Of £2,000 For This Kind Of Research!

But! SEO SpyGlass enables you to secretly (and ethically) spy on your Google and Yahoo competition and see exactly why they rank better than you. Just launch SEO SpyGlass, and in a matter of minutes you will know everything humanly possible about why ANY site ranks well.

With SEO SpyGlass, you’ll know the answers to the critical questions any webmaster wants answered:

  • Where to get high-quality links to one-up the competition and rank better for my keyword searches?
  • Exactly which anchor texts (the clickable part of the link) should I use to outrank my niche competition?
  • How many links it’ll take to propel my site to the top of the search engines… and get a ton of laser-targeted (and free!) traffic which translates into sales?

For the advanced folks: SEO SpyGlass will reveal the entire link building strategy of your competition, and tell you exactly why they rank well in great detail. Here’s what kind of an insight scoop you can expect from SEO SpyGlass:

  • The total number of backlinks your competitor has (yes, today’s search engines place huge value on links.)
  • The Google PageRank of every backlink (see how important these links actually are to Google.)
  • The Alexa Traffic Rank of every backlink (uncover your competitor’s biggest traffic sources.)
  • The total number of PageRank 0 to PageRank 10 backlinks your competitor has (mirror these numbers, and you’ll be able to beat your competitor’s PageRank.)
  • The total number of backlinks coming from the same IP addresses (are your competitors buying site-wide links? Should you do the same? Let’s find out!)
  • The exact anchor texts and anchor URLs your competitors are using (anchor text is one thing you must implement right to rank well. Find out which anchors work for your competition!)
  • Your competitor’s anchor and title keyword density – which is how many times a given keyword appears within the anchors and titles of their links (you will need to mirror these numbers if you want to one-up your competition.)
  • How many of your competitor’s backlinks come from forums and blogs (are they tapping into social media for traffic and links? Find out with SEO SpyGlass!)
  • How many of your competitor’s backlinks come from homepages of other sites, rather than internal pages. (This is often a dead giveaway of paid links. Oftentimes, you can even see how much they are paying per link!)
  • Whether or not your competitor has backlinks from DMOZ or the Yahoo! Directory (these directories are so authoritative, you will get a rankings boost just from a single link from them!)
  • The exact link value of every backlink your competitor has (see how valuable each of their links is)
  • The exact age of every Website linking back to your competitor (see if they get links from established, authoritative sites.)
  • Plus much, much more!

Download your copy of SEO SpyGlass now!

How to use page titles better for local searches

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If you’re selling products and services that are related to a special area, it is crucial that your website gets found by people that are looking for it. One of the easiest ways to get found by people that live in your area is to optimise your web page titles for your product & location.

What is the web page title?

The title of a web page is the text that is written between the tags in the HTML head code of a web page, is displayed in the web browser window when someone visits your website and it is usually used as the linked text when your website appears in the search results.

Why should you use optimised web page titles?

The web page title is one of the main factors that Google, Yahoo and other search engines use to rank web pages. A good, relevant, informative web page title greatly improves the chances of getting high search engine rankings for your product/service.

The web page title is used by the search engines as the bold linked text on search result pages. That means that it should be clear, relevant, concise and appealing, so that web surfers will be drawn to click on it.

How to write your web page title so that it gets better local rankings

If you optimise your web page titles correctly, they will both increase your search engine rankings and attract people from the local area & those looking for your products/services, to your website.

You’ll benefit from targeted traffic and targeted traffic leads to more conversions i.e. sales. Here are some things that you can do to improve your web page titles:

Include the name of your business, important keywords and your city in the title of your homepage:

FreshWebz – Affordable web design in London and Essex

Depending on your business size, change the order of these items. Well known businesses should list their company name first. If your business is new then it’s usually better to list the keyword first:

Affordable web design for small businesses: Freshwebz in London

People are probably looking for a solution to their problem (web design) instead of your actual company name. Instead of your town, you can also use the name of the greater area if your service is available in that area.

Use a different title tag for every page. This is important! The title should reflect the content that can be found on the page, so it’s less effective just copying the homepage title to every page. For branding purposes, the titles should contain your company name and a popular keyword for which you want to be found on search engines:

FreshWebz: Search engine optimisation & SEO services in Colchester and Essex
FreshWebz: Web design Portfolio – websites designed for recent clients
FreshWebz: Contact us for an affordable quote for your new website design

Use short web page titles. Short titles are much easier to read for web surfers. Do not try to stuff your title with keywords in the same way that you wouldn’t stuff your page content with keywords. It is much better if your web page title is highly relevant to one keyword, than somewhat relevant to many keywords. If you want to optimise your website for different keywords, optimise different pages for different keywords.

Do not use special characters in your titles. Avoid symbols and other special characters wherever possible. They might not be displayed properly on all computers and your website listing might look strange in the search results.

If you change your web page titles as described, your website will get better rankings on search engines and it will be found by people looking for your products/services & who live in the right area. By getting more visitors for one topic, you will improve the overall ranking of your site & so improve your position for other search terms.

Unfortunately, the web page title is not the only element that influences the position of your website in the search results of Google and other search engines. If you want to make sure that your site appears in the top 10 results, you should optimise all factors that are needed to get top rankings.

4 reasons why your Google rankings may have dropped

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The rankings of your website on Google have dropped and you don’t know why this happened. Most webmasters face this problem at some time. Indeed, I experienced it myself with Cashback Shopper only last month! There are many reasons why rankings can rise or fall but here are the 4 main ones why they might drop:

Reason 1: Your website has been penalised or banned from Google

Search for “site:yoursite.com” on Google (replace yoursite.com with your actual domain name). If Google returns one or more pages from your website then your website has not been fully banned. Your site has NOT been banned completely, but HAS dropped for keyword searches for some reason.

What you can do to solve that problem:

Find out what you have done wrong on your website! Google doesn’t like spamming, cloaking, link building and similar shady tactics known as black hat SEO. Clean up your website, ensure that you are not using any of these methods and ask for reconsideration.

Reason 2: Your server rejects Google’s spider

Have you installed a new robots.txt file lately? Does your robots.txt file allow Google to index your website? Have you changed your htaccess file? Have you recently installed a spam bot blocker?

Are you 100% sure that the spam bot blocker lets Google through to your website? Google uses different IP addresses for its different spiders and some spam blockers might accidentally block one of the spiders. This might also look like cloaking to Google.

What you can do to solve that problem:

Double check the settings in your robots.txt file, your htaccess file and your spam bot blockers. If possible, avoid bot blockers because they might send the wrong bots away. I had an incorrectly configured robots file on one of my sites without realising it & only picked it up by using Google’s Webmaster Tools which reports errors found by the Google spiderbot.

Reason 3: Google has changed its algorithm

Google is continually tweaking its algorithm. It might be that one of the latest changes affected your website. Last year, Google released more than 450 changes of the ranking algorithm. That’s more than 37 per month. Google’s rankings have been very fluid of late, which indicates that the algorithm is changing more often than ever before.

What you can do to solve that problem:

Check your website to ensure that it is compliant to Google’s latest algorithm.

Reason 4: Your competitors increased their SEO efforts

You’re not the only one who wants to get high rankings for your keywords. Search engine optimisation is a constant competition & rankings are affected by a number of different factors both on & off page! Your competitors might have done something, even just one thing, better than you.

What you can do to solve that problem:

Analyse your competitors to find out what they’ve done to get the top rankings. Get better inbound links than your competitors and optimise your web pages.

Things that brought your website to the top of Google’s search results yesterday might not work today. If you want to get on Google’s first result page and stay there, you have to continually check if your website complies with Google’s latest changes & updates.

Essential Keyword Selection Tips & Tools

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The keyword selection process is one of the most important parts when it comes to creating your PPC ad’s, so you want to ensure that you get it right.

Selecting the correct keywords for your campaign is essential. It’s no use paying for under performing keywords that will just drain your account, with no ROI (return on investment).

So how do you know which keywords are classified as the “right keywords”?

1. Start with a List
Generate a list of keywords based on words defining your product, location, product/services etc. Carefully consider what terms users are likely to use in searching for your products/services. It is essential to use the keywords searchers use, rather than the ones you and your organization use to describe your product/service. So things that may seem obvious to you, are never searched for & vice versa.

2. Choose Specific but Not Popular Keywords
You’ll need to select keywords that are specific to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may deplete your PPC funds sooner than expected. Certain phrases may cause your ad to appear constantly & therefore clicked on by people not really searching for your specific product. For example, I have recently run a campaign on car hire, airport parking, airport lounges & airport hotels for My Travel Extras. Although many people may search for these phrases, you have much more competition & therefore less chance of standing out from the crowd & getting a return from each click.

3. Use Phrases instead of single words.
You stand a better chance of winning the search engine wars as this helps to narrow down exactly what people are searching for. As mentioned above, rather than car hire as a search term, try using “alicante car hire” or “car hire at Gatwick”. These phrases will narrow down impressions to those people only searching for these products, who are more likely to buy as they are specifically looking for what you are offering, rather than paying for clicks for people looking for general car hire information.

4. Consider misspelled keywords
Everyone makes mistakes when they are typing, so who’s to say that your searchers don’t make this same mistake when typing in search queries – take advantage of this.

5. Constantly Change Your Keywords
Keywords should be evaluated frequently for performance. This can be done by reviewing your website statistics to see which terms are being effective in driving traffic to your website. Use Google Analytics for this as it’s free for anyone with a Google account & extremely comprehensive.

So don’t waste your hard earned money on keywords that just won’t give you customers. Take these tips into account when evaluating your keywords and see the increase in your ROI.

There are a number of tools available to help you research keywords: Google has its own Keyword Tool which also shows the volume of searches & number of competitors.

Does your website need more sales, leads, or signups?

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Durrrr! Like me, have you been looking over your website and wondering what you need to do to increase your sales, leads or sign-ups?

In a new competition Google are offering you the “chance of a lifetime”. Imagine having the Google team give your website the once over, and undertake all the testing and tweaks to improve your site’s conversion!!!

For some lucky people it’s no longer a dream. The team at Google are running the “Website Workout” competition which will see a handful of business/website owners win the opportunity to have their websites optimised for more leads, sign-ups and/or sales.

According to the Google Website Workout page:

“Our consultants will work with you to discover ways in which we can increase site performance. Using Website Optimizer, our free website testing and optimization tool, a team of experts will work with you to determine the page layout, headlines, images, and text that will drive the most business from your site.”

To give your website the chance of winning an conversion overhaul by the team at Google, enter the Website Workout competition before June 17th 2008. You can submit your entry here.

FreshWebz Web Design Colchester

We are a web design company specialising in working with small to medium-sized businesses. We offer high quality website design, as well as a range of other online web services, for any individual, sole trader, small business, SME or UK company. Our services are geared to both new and established business owners requiring a professional, affordable website design solution with local on-going Colchester based support. Contact us for an informal chat, to see how we can improve your business' web presence!

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E : enquiries @ freshwebz.co.uk

Who We Are

We are a Colchester Web Design company, specialising in creating Affordable Websites for Sole Traders, Start-Ups and Established Small Businesses in Colchester and surrounding areas. We provide Affordable Web Design, Mobile Friendly / Responsive Websites, CMS Websites and eCommerce Websites that are affordable, professional and easy to use. Visit our Web Services page to find out more about what we can offer your business.

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