If you’re selling products and services that are related to a special area, it is crucial that your website gets found by people that are looking for it. One of the easiest ways to get found by people that live in your area is to optimise your web page titles for your product & location.
What is the web page title?
The title of a web page is the text that is written between the tags in the HTML head code of a web page, is displayed in the web browser window when someone visits your website and it is usually used as the linked text when your website appears in the search results.
Why should you use optimised web page titles?
The web page title is one of the main factors that Google, Yahoo and other search engines use to rank web pages. A good, relevant, informative web page title greatly improves the chances of getting high search engine rankings for your product/service.
The web page title is used by the search engines as the bold linked text on search result pages. That means that it should be clear, relevant, concise and appealing, so that web surfers will be drawn to click on it.
How to write your web page title so that it gets better local rankings
If you optimise your web page titles correctly, they will both increase your search engine rankings and attract people from the local area & those looking for your products/services, to your website.
You’ll benefit from targeted traffic and targeted traffic leads to more conversions i.e. sales. Here are some things that you can do to improve your web page titles:
Include the name of your business, important keywords and your city in the title of your homepage:
Depending on your business size, change the order of these items. Well known businesses should list their company name first. If your business is new then it’s usually better to list the keyword first:
People are probably looking for a solution to their problem (web design) instead of your actual company name. Instead of your town, you can also use the name of the greater area if your service is available in that area.
Use a different title tag for every page. This is important! The title should reflect the content that can be found on the page, so it’s less effective just copying the homepage title to every page. For branding purposes, the titles should contain your company name and a popular keyword for which you want to be found on search engines:
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Use short web page titles. Short titles are much easier to read for web surfers. Do not try to stuff your title with keywords in the same way that you wouldn’t stuff your page content with keywords. It is much better if your web page title is highly relevant to one keyword, than somewhat relevant to many keywords. If you want to optimise your website for different keywords, optimise different pages for different keywords.
Do not use special characters in your titles. Avoid symbols and other special characters wherever possible. They might not be displayed properly on all computers and your website listing might look strange in the search results.
If you change your web page titles as described, your website will get better rankings on search engines and it will be found by people looking for your products/services & who live in the right area. By getting more visitors for one topic, you will improve the overall ranking of your site & so improve your position for other search terms.
Unfortunately, the web page title is not the only element that influences the position of your website in the search results of Google and other search engines. If you want to make sure that your site appears in the top 10 results, you should optimise all factors that are needed to get top rankings.