As the recession has now been officially confirmed & the squeeze is on for businesses, many will be looking at areas where they can cut costs and these are often made in marketing strategies.
For many, search engine optimisation (SEO) is often a cost that’s cut, as perhaps it’s perceived that the benefits take longer to realise and are less tangible. However, dumping SEO can mean missing out on a fantastic cheap growth opportunity!
If you’re one of the businesses re-evaluating the future of your marketing strategy, consider the following before making your decision:
1. Ongoing Returns.
The value of SEO continues well after the actual optimisation has finished. Unlike other marketing, (PPC) where the value diminishes quickly after a campaign, SEO continues to generate results, at no additional cost!
2. The traffic is “free”.
While we understand the allure of PPC (fast, guaranteed, qualified traffic), it does cost for each visitor you receive. If you stop paying, your traffic stops. SEO, on the other hand, provides free traffic so your costs are easier to control. Plus, Internet searchers PREFER the natural search listings – 65% of users click on natural results in preference to PPC.
3. Go against the trend
While other businesses might shy away from SEO, or fail to understand it’s importance or benefits, it’s a great chance for businesses to capitalise on marginally lower competition. It could help generate quicker results.
4. Untapped Opportunities
There are still many untapped niches in terms of SEO, especially within localised and specialist industry sectors. Again this offers great growth opportunities for smart business operators, who can quickly climb to the top of their niche market.
5. Leverage the money saving trends online
Consumers ARE being more frugal with their spending and the online space is where they’re doing their comparison shopping. It’s vital for your business to be visible to them, which is why SEO is critical. Google is where the comparison shopping begins and where you need to be found – specifically within the first 30 results!
Given the above benefits and the fact it’s much cheaper than other online marketing initiatives, it seems only logical that SEO should actually be the last option you cut in your marketing plans.
If you’re looking for help with promoting your website, FreshWebz can discuss your SEO options with you.
According to metrics and research firm ComScore, the internet population (users over the age of 15) has now reached 1,007,730,000 visitors. The first time it’s broken the 1 billion visitor mark; and in news that will surprise few, Google sites were the home of most of these internet visitors providing access to an astounding 77% of the market.