FreshWebz Web Design Colchester

Affordable Web Design Colchester

Email : enquiries @ freshwebz.co.uk

Black Dating Website Launched

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I recently completed a new niche dating website for UK black singles, called UK Black Dating.

This takes my dating website portfolio up to 13 websites & I think that’s enough for now!

There may be some other niche site opportunities in the future, but for now I need to focus on promoting the existing ones!

I’ve been running an Adwords campaign for UK Black Dating & this has been pretty successful so far – good click through rates & a good number of sign-ups as a result! The CPC on this site isn’t too bad either, at just £1 per click, which is very low for a dating site! I’ve utilised negative terms to avoid non-relevant clicks and created different Ad Groups for men, women & general long tail phrases, with multiple ads in each group.

Internal links can improve your rankings

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While many website owners focus on obtaining external links, it’s easy to miss internal link building, which is still an effective way to boost rankings for other pages within your website and the the best part of Internal Linking is that you have complete control over the implementation!

To get the highest possible return for your SEO, follow these simple guidelines to ensure internal links are working to improve your rankings.

1. Optimise the anchor text
You should ensure your anchor text targets your core keyword for the page. This is a good tactic to use in site-wide footer links, or even in the navigation, provided what you put there still makes sense for your visitors.

2. Ensure all links are do-follow
Google ignores link value from any links marked as “nofollow”, so make sure that you haven’t marked internal links with the “nofollow” attribute.

3. Use content based links where appropriate
Aside from the main navigation and footer links, linking to the main pages within the body text of your web page is another way to help rankings. Remember that it’s important to use your target keywords as anchor text, but make sure the actual text fits within the context of the sentence, so that the link doesn’t look out of place or seem irrelevant

4. Keep the total link numbers low
Make a note of the total number of links on any given page and try and keep this number as low as possible. This is because individual link “juice” is divided amongst ALL the links (external and internal) on the page, so the less links you have, the more value each link is going to pass on. Having hundreds of links on a page will dilute the effect of each link to almost nothing!

If you follow these simple guidelines, you should start to see some positive effect on the rankings for your keywords.

Will the speed of your site affect your Google ranking?

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Google have given webmasters a strong indication that the speed of a website may become an organic ranking factor in 2010!

Here’s what Google’s Matt Cutts has to say on the issue:

“Historically we haven’t used it in our search rankings, but a lot of people within Google think that the web should be fast, it should be a good experience and so it’s fair to say if you’re a fast site, maybe you should get a little bit of a bonus, or if you have an awfully slow site, maybe users don’t want that as much.”

Google already considers page load times as part of the AdWords quality score, so it’s a logical step for this to be included in organic listings too.

While it’s unlikely to have a huge impact on rankings (there are over 200 other factors) it would be worth preparing for its introduction ahead of time and get your site loading as fast as possible. Here are a couple of tools which can help you get started:

  • Google’s Page Speed Tool – This is a Firefox plugin from Google that enables you to see which areas of your site need improvement.
  • WebPageTest.org – Another speed tool which provides optimization recommendations and other interesting stats.

Professionally Search Engine Optimised WordPress Theme Templates

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I recently built the Cheap Event Tickets website & went through loads of free & paid for themes, which I could use on the site, but all of them had formatting problems and just didn’t look professional enough.

I then came across StudioPress ® Premium WordPress Themes which are professionally designed premium WordPress themes and look absolutely superb, but are also optimised for search engines by Joost de Valk, an SEO Specialist whom I’ve mentioned previously on my blog. He has also released 20+ WordPress plugins with close to 1 million downloads in total & lots of nice WordPress tutorials on his blog yoast.com.

The fact that the StudioPress themes are already Search Engine optimised, means half the job is done for you! With installation of the recommended plugins, provided your content is up to scratch, the site will work really well, as well as looking fantastic.

I’m so pleased with how Cheap Event Tickets has turned out & how easy the theme is to use, that I’m going to upgrade to the Pro Plus All-Theme Package, which allows me to use ALL of the themes, on as many sites as I want and also gives me access to any future themes that are released! I’m planning to use the themes to redesign Love Your Pets, to possibly re-develop the My Travel Extras blog & to finally get Web Travel Offers off the ground!! However, I could also use these themes to build sites for clients, so they’re real value for money too!

Some of the benefits of using the StudioPress ® Premium WordPress Themes are:

Search Engine Optimized

Google loves WordPress and most blogs do well in the search engines, but our Themes have been fully SEO’d by one of the leading SEO specialists, Joost de Valk. Our Themes will help your blog rank higher in the search engines and by following our Tutorials and recommendations you can achieve even greater search engine placement results.

Widget-Ready

If you are looking for ease-of-use, WordPress widgets are the way to go. Without having to know how to code, you can simply drag-n-drop to create the look you desire for your blog.

Theme Options Page

Our WordPress themes use a theme options page that allows you to easily customize the way your blog looks. Simply select from drop-down choices what categories you want to display or the number of posts to show and even what size you want your thumbnail images. You can also simply toggle between using a custom image or dynamic text for your header logo area.

Auto-sized Thumbnail Management

There are thousands of blogs and if you want yours to stand out, you must draw attention to your blog and articles. Nothing creates interest better than using images to draw attention where you want it, but image management can be a hassle. Not so in our Themes as we have integrated the use of the TimThumb PHP script that dynamically resizes your images.

Ready for Advertising

Most of our themes are ready for advertising. All you need to do is insert your advertising code, like Google Adsense, Azoogle Ads, Clicksor, or any others, into the advertising widgets and start collecting your advertising revenue.

Comment Functionality

One method of holding your website visitor’s attention is through discussion of your articles. WordPress achieves this through the use of Comments and our themes use the latest features of WordPress including threaded comments and Gravatar integration.

Developed for Localization

A new feature for StudioPress themes is that they are being developed for localization. This means that you can now translate these themes into your own native language! Currently the Agent, Church, Education, Lifestyle and Streamline themes have this feature, but we will be updating all themes to include this as quickly as we can.

PSD Files Included

Another way to attract visitors to your blog is through the use of great-looking graphics, which the StudioPress themes have. Many members have a design-look in mind and to make it easier to change the graphics we provide the Photoshop Document (PSD) files of the graphic files we use.

Lifetime Support

Need help fixing a problem or making a minor modification to your theme? Let’s face it; technology doesn’t always work as smoothly as we all want. So, if you need help, our support is world-class and our team consists of over 20 moderators from all over the world, who provide solutions and help to our 12,000+ members, many of which help other members.

WordPress & Theme Tutorials

Whether you are looking to get up to speed with your WordPress knowledge or ready to get your brand new StudioPress theme working, our tutorials will teach you what you need to know.

Approved Designers

Maybe you are a busy businessperson or don’t want to spend the time creating your website blog. We provide a list of talented, freelance WordPress designers/customizers that you can hire to provide you with the look you want. Many of the blogs in our Showcase were created by these creative people.

Too busy to blog!

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It’s nearly been a month since I blogged on here, mainly due to the amount of web design work I am doing.

One project is for a home security company, www.guardedhomes.co.uk, offering IP CCTV, gates, railings, shutters, safe rooms & the like, another newish recruitment firm, as well as 3 home page mock-ups for another well-established recruitment company, not to mention a local escort agency!!!! On top of that, I’ve had a few other enquiries & just never seem to have the time for blogging at the moment. When I actually get paid for some of this work will be interesting though :oO

I’ve not been able to do much work on Cashback Shopper, or My Travel Extras recently & absolutely NONE on Love Your Pets or UK Shopping Spree & really want to redesign My Travel Extras to be less cluttered & more Web 2.0, but will have to wait for a quiet spell I guess. Once I get paid, I want to promote my dating sites a bit more I recently bought a number of new domains, but guess they will also have to go on the back burner for now: cheapcarhirealicante.com, webtraveloffers.com, travelcheapinfo.com, cheapsmallbusinessbroadband.co.uk, scifigoodies.co.uk, findmegaydates.co.uk, findmelesbiandates.co.uk, plus I wanted to try to resurrect easylolly.com for some sort of financial site.

On top of this Ei42 have just launched in the US, so I’ve been link building for www.cashbackshoppers.biz, in the hope that I can get some more interest in this, but think this is going to need some articles and forum postings to get anywhere…..I did start writing to schools asking them to consider joining as a way to raise funds for their school, but haven’t had the time to carry on.

Maybe I have my fingers in too many pies & am spreading myself a bit too thin, but we’ll see.

FreshWebz Web Design Colchester

We are a web design company specialising in working with small to medium-sized businesses. We offer high quality website design, as well as a range of other online web services, for any individual, sole trader, small business, SME or UK company. Our services are geared to both new and established business owners requiring a professional, affordable website design solution with local on-going Colchester based support. Contact us for an informal chat, to see how we can improve your business' web presence!

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FreshWebz Web Design
E : enquiries @ freshwebz.co.uk

Who We Are

We are a Colchester Web Design company, specialising in creating Affordable Websites for Sole Traders, Start-Ups and Established Small Businesses in Colchester and surrounding areas. We provide Affordable Web Design, Mobile Friendly / Responsive Websites, CMS Websites and eCommerce Websites that are affordable, professional and easy to use. Visit our Web Services page to find out more about what we can offer your business.

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