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Is Your Link Building Method the Right One for Success?

September 14, 2010 By freshwebz

Link building happens to be one of the most important elements of an SEO campaign and to get your site ranked in the search engines. But that doesn’t mean you should get them from just anywhere at any price. Link building, if done the wrong way, will always result in spending more time and more money. If you really want to build links, then you have to do it ethically, the right way. It’s not worth the risk losing all your work just because your site was banned for using shortcuts in linking. Link building practices have undergone important changes in the last few years. Actually, building links is not any easier to do, it’s gotten a lot harder to do. Google’s policies are more stringent on people who try to cheat and take short cuts. Still, there are many blackhat marketers who are always keen on using their own techniques to build links unethically through blog farms, comment spamming, etc. But there are many accepted ways to build your backlinks, where the whole process takes time, which is why marketers end up making some costly mistakes that have a negative affect on their websites.

One mistake seen is using an image for a link when it’s possible to create a text link using a relevant keyword/phrase. One of the reasons webmasters tend to ignore the minor details is because they’re in a hurry to build their links and get results. Mistakes with anchor text can be included, here. It’s always possible to get more traffic from a good image link. But for SEO considerations, a text link with relevant keywords is more powerful. It’s not necessarily accurate that an image link is better than a text link. Your traffic will be much more targeted because you’ll be ranked for the correct keywords. Search engines give higher SEO scores to relevant keywords in anchor text. There’s nothing wrong with an image link, but use it if it’s the only alternative.

Sometimes you’ll get great backlinks, but then discover the anchor text is not what it should be. Pointless anchor text will not necessarily penalize you, but you won’t get as much effectiveness as possible, either. Using relevant keywords/phrases in your anchor text is valuable. The search engines will penalize your site for having irrelevant anchor text in your backlinks. Some marketers incorrectly assume the link is more important than the anchor text. Your anchor text keyword is just as important as the backlink. The best way to leverage anchor text is to first research the most effective keywords that you want to rank for, and then include them in the appropriate links. You’ll make your links more powerful by taking advantage of the suggestions you just read about. All these mistakes are easily taken care of now that you’re aware of them.

Twitter Marketing Errors that You Can’t Afford to Make

September 8, 2010 By freshwebz

Social media is dominating the Internet and Twitter is leading the pack along with Facebook. You can gain many prospects from Twitter, but you also have to know enough not to make the kind of mistakes made by many new marketers.

People use Twitter to connect with others, and if you just go in there and send out your marketing messages without forming a relationship with your followers, then you’ll not get far at all. You have to first focus on creating a strong bond with your followers before you even think about sending out promotional tweets. It’s important to win their trust before anything else so that in the future when you start to market to them, they won’t even feel that you are. Twitter marketing isn’t like other forms of marketing in that it’s not really marketing at all. It’s merely a tool to get to know your target audience. You want to cultivate your followers so that you can use them for promotional purposes much later on. What you’re trying to do is help them with whatever problems they may be having, and that help is going to come from your product. You are basically recommending the products to your prospects instead of becoming a salesperson. You cannot make it on Twitter unless you understand this. Ignoring those rules can sometimes make your business go bust. Put yourself in your customer’s shoes and think how you would react if a stranger approached you and started telling you about a product. You need to first cultivate that relationship so that you can build trust and then you can offer the products.

Another common blunder that’s often committed by marketers on Twitter is to try to remain as good as possible so that nobody gets offended or turned off, which may lead them to drop off your contact list. It’s almost a disease to seems to strike every new Twitter user. This is where you think that sending out too many Tweets is distracting or that your followers will become annoyed with you. But actually, it’s other way around. A person who only sends out a couple tweets every now and then will never get noticed because there are so many tweets to compete with daily. Twitter is used this way. When you think of how many followers you have, you also have to consider your followers’ followers. If you only send out one tweet a day, your tweet is just going to get buried in a second. So use your common sense here and try to tweet them often, if not every 5 minutes.

Coming across like a corporate executive is another typical mistake made by Twitter marketers. They erroneously believe that their audience will respect them and look up to them this way. Twitter members, however, don’t want to talk to corporate types, but to down to earth people they can relate to. It also gives you more flexibility when you aren’t simply representing one product or company. Your followers don’t use Twitter to interact with a company, so you would only lose people this way.

So Twitter has the ability to really get your business off the ground, but only if you act the right way and you stay away from the blunders you’re now aware of.

Here are some introductory articles for check out also:
About Chris Cobb
About Adam Horwitz
About Internet Marketing

Microsoft Hosted Exchange email launched – Exchange Server 2010

July 8, 2010 By freshwebz

FreshWebz Hosting now offers Microsoft Hosted Exchange email.

With Exchange Server 2010 you have the freedom to securely access all of your email from virtually any platform, web browser, or device, to get more done wherever you are (iPhone and Windows Mobile are all fully supported). Hosted Exchange also removes the need to purchase your own business email server and set up Microsoft Exchange yourself, saving thousands of pounds per year.

For only £15 per month, our Internet Exchange email hosting includes:

• Free Microsoft Outlook 2010
• 4GB of storage space
• Outlook Email boxes
• Mobile phone access
• Enterprise virus & spam protection

Get Outlook 2010 FREE

Stay connected with premium Email and calendar tools. Microsoft Outlook 2010 is the most powerful way to manage your personal and business Email and organise your time. Advanced features include Email conversation management, combine multiple Email accounts, synchronisation with your mobile phone, common task automation and the ability to engage with your social networks through Outlook.

Access your business Email anytime, anywhere

With Exchange Server 2010 you have the freedom to securely access all of your Email from virtually any platform, web browser, or device to get more done wherever you are. iPhone and Windows Mobile are all fully supported.

Data synchronisation

From your desktop to your iPhone, to your iPad, to a web browser your Email is fully accessible and synchronised from the same Email Exchange server.

No set up or hardware costs

Save thousands of pounds by letting us deal with the day to day running of the hardware and software leaving you to focus on your business. Our business Email hosting solutions remove the need to purchase your own business Email server and set up Microsoft Exchange yourself.

Secure your business Email hosting

Hosted in our state of the art data centre manned 24/7/365, your business Email hosting is backed up every night and is totally secure. To help prevent unauthorized and accidental distribution of data, Microsoft Exchange Server 2010 includes a wide range of information protection and control features. These features enable administrators to fine tune policies so that the right level of control is automatically applied to each message based on specific senders, recipients, content and other factors.

Increase productivity

Co-ordinate & streamline your work flow with advanced features such as group meetings, message threads, real time Outlook Web Access (OWA) synchronisation, and automatic grouping of a domain’s global address book between mailboxes.

Transfer in your existing data easily

If you already have Microsoft Exchange 2003 or 2007 Emails hosted elsewhere transferring in your existing data is quick and easy with no loss of data or uptime.

Internal links can improve your rankings

April 13, 2010 By freshwebz

While many website owners focus on obtaining external links, it’s easy to miss internal link building, which is still an effective way to boost rankings for other pages within your website and the the best part of Internal Linking is that you have complete control over the implementation!

To get the highest possible return for your SEO, follow these simple guidelines to ensure internal links are working to improve your rankings.

1. Optimise the anchor text
You should ensure your anchor text targets your core keyword for the page. This is a good tactic to use in site-wide footer links, or even in the navigation, provided what you put there still makes sense for your visitors.

2. Ensure all links are do-follow
Google ignores link value from any links marked as “nofollow”, so make sure that you haven’t marked internal links with the “nofollow” attribute.

3. Use content based links where appropriate
Aside from the main navigation and footer links, linking to the main pages within the body text of your web page is another way to help rankings. Remember that it’s important to use your target keywords as anchor text, but make sure the actual text fits within the context of the sentence, so that the link doesn’t look out of place or seem irrelevant

4. Keep the total link numbers low
Make a note of the total number of links on any given page and try and keep this number as low as possible. This is because individual link “juice” is divided amongst ALL the links (external and internal) on the page, so the less links you have, the more value each link is going to pass on. Having hundreds of links on a page will dilute the effect of each link to almost nothing!

If you follow these simple guidelines, you should start to see some positive effect on the rankings for your keywords.

Add Windows hosting to your hosting package for free!!

March 9, 2010 By freshwebz

We are now offering Windows hosting at exactly the same price as our Linux hosting, unlike many other companies who charge EXTRA for Windows Hosting.

Microsoft’s hosting division has managed to carve out an impressive market share in recent years with 25% of all active sites reportedly run on Microsoft servers (Source: Netcraft).

Order web hosting from Freshwebz and choose Windows hosting for FREE!!!