FreshWebz Web Design Colchester

Affordable Web Design Colchester

Email : enquiries @ freshwebz.co.uk

Google ‘Vince’ Update – Ranking Plummet Mystery Solved

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I’ve been blogging recently about the complete disappearance of my site from Google SERPS, for most of my targeted keyphrases. As suspected, there has been a Google algorithm change which seems to be favouring big brand ranking on prime category keywords.

Google has confirmed the “change” to the their algorithm which is giving big brands a helping hand in their SEO efforts. The confirmation and explanation coming via a video from Matt Cutts.

Google aren’t promoting the algorithm tweak as an update, but rather just a change to enhance the value of ‘trust’ factors. As he says in the video:

“Inside of Google, at least inside the search ranking team, we don’t really think about brands. We think about words like ‘trust’ ‘authority’ ‘reputation’ ‘PageRank’ ‘high quality.”

And apparently it’s adjustments to these elements in the ranking process that are the basis of the ranking changes we’ve noted over the past few weeks. However Matt’s quick to assert that the changes are only visible on a relatively small number of queries(!!!!). Matt states, “there’s nothing in the algo change to radically impact your current SEO plans and strategies – just more the same fundamentals.”

Not from what I’ve experienced over the last few weeks Matt – the complete decimation of the last years SEO work, content writing & link building! And now I’m told to continue doing these things that seem to have been slapped down as not good enough, whilst the big brands get a helping hand. Google – on the side of the little guy!!!

New clients website completed

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I recently completed another affordable website design for a client, which you can see at www.tideservices.co.uk.

This was quite a straightforward job; although the original company role was the installation of roller shutters to shops & bakeries, they have branched out into many more fields over the last few years, but wanted all of this covered by a 5 page site!!

This was the only issue as far as designing the site was concerned…..the company performs about a dozen different functions – how to get that into a 5 page site. Luckily, I was able to separate the navigation into 2 sections on the homepage – Industrial doors & building maintenance down the side as the 2 main functions of the company & some sub headings horizontally across the page too, highlighting particular products!

Once all the information was collated from the client, the site made good headway & the client is very pleased….I can say this because he wants me to work on another site for him & has referred me to a relative who runs a wedding planning business!!

Always nice to be appreciated :o)

FreshWebz now provides web hosting!!

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Following the nightmare that were my attempts to transfer my hosting from 1and1 to Heart & the subsequent efforts to transfer them back again (because of unforeseen costs), I had started to have problems with 1and1 over my price comparison site, UK Shopping Spree, which had previously been running for months without any issues! All of a sudden, it was supposedly taking ALL the resources of the shared server I was on & I was told the only options were fix the site, or have a dedicated server (from £69.99 per month!). As 1and1 don’t allow access to the error logs for shared server customers, it was going to be a bit of a job to fix the problem within the month demanded.

At this point, I’d had enough & as my .com domains were still hosted at Heart (& I had already paid them for hosting as well) I decided to jump in with both feet & become a hosting reseller as well! Although some of my sites have been offline for about a week (not great), I think I’ve finally got things back to normal (a few tweaks and adjustments are still needed) & most of the sites are back as they were before, albeit a bit out of date :o/  The ones of greatest concern were the membership sites, but hopefully this won’t cause any problems (fingers crossed).

The Heart reseller plan is only £29.99 a month & the features offered are pretty comprehensive, with one step installation of WordPress & Joomla! available, a limitless number of databases & stacks of other tools & utilities that will make it easier for me to offer a much more comprehensive web building service, as well as the web hosting itself.

I do have a couple of web design jobs lined up now, so I don’t really have time to get to grips with all the options for configuring the online version of the web hosting at the moment, but have added my cheap web hosting plans to the FreshWebz site as well as information on buying domain names through FreshWebz. As soon as I get the sites built for my clients, I can get to work on the automated hosting platform.

The benefits of SEO in a downturn

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As the recession has now been officially confirmed & the squeeze is on for businesses, many will be looking at areas where they can cut costs and these are often made in marketing strategies.

For many, search engine optimisation (SEO) is often a cost that’s cut, as perhaps it’s perceived that the benefits take longer to realise and are less tangible. However, dumping SEO can mean missing out on a fantastic cheap growth opportunity!

If you’re one of the businesses re-evaluating the future of your marketing strategy, consider the following before making your decision:

1. Ongoing Returns.
The value of SEO continues well after the actual optimisation has finished. Unlike other marketing, (PPC) where the value diminishes quickly after a campaign, SEO continues to generate results, at no additional cost!

2. The traffic is “free”.
While we understand the allure of PPC (fast, guaranteed, qualified traffic), it does cost for each visitor you receive. If you stop paying, your traffic stops. SEO, on the other hand, provides free traffic so your costs are easier to control. Plus, Internet searchers PREFER the natural search listings – 65% of users click on natural results in preference to PPC.

3. Go against the trend
While other businesses might shy away from SEO, or fail to understand it’s importance or benefits, it’s a great chance for businesses to capitalise on marginally lower competition. It could help generate quicker results.

4. Untapped Opportunities
There are still many untapped niches in terms of SEO, especially within localised and specialist industry sectors. Again this offers great growth opportunities for smart business operators, who can quickly climb to the top of their niche market.

5. Leverage the money saving trends online
Consumers ARE being more frugal with their spending and the online space is where they’re doing their comparison shopping. It’s vital for your business to be visible to them, which is why SEO is critical. Google is where the comparison shopping begins and where you need to be found – specifically within the first 30 results!

Given the above benefits and the fact it’s much cheaper than other online marketing initiatives, it seems only logical that SEO should actually be the last option you cut in your marketing plans.

If you’re looking for help with promoting your website, FreshWebz can discuss your SEO options with you.

According to metrics and research firm ComScore, the internet population (users over the age of 15) has now reached 1,007,730,000 visitors. The first time it’s broken the 1 billion visitor mark; and in news that will surprise few, Google sites were the home of most of these internet visitors providing access to an astounding 77% of the market.

100% Proven Way To Quickly And Easily Outrank ANY Site, For ANY Keyword, And Get A Top Google Ranking

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First, here’s something you probably already know…

Achieving top rankings in ANY search engine in 2009…Is All About Getting More Links From Other Sites.

The reason is simple: Modern search engines place a huge value on links. The more links you have and the better quality these links are, the higher you’ll rank. If a site is linking to you, they are essentially casting a vote of trust. And the more “votes” you have, the more trustworthy your site is to Google, which naturally translates into better rankings.

With today’s Google and Yahoo, it’s also the clickable part of the link (also known as “link anchor”) that counts. Meaning, if you want to rank well for a specific keyword like “blue widgets”, you need more links with “blue widgets” in their clickable part.

Now, this all is fine, but the critical question most webmasters are struggling with is:

Where Do I Get High Quality Links And How Many Do I Need Before I Rank #1 For My Keywords

The fastest and easiest way to answer this question is by analysing a competing website in your niche that already ranks very well.

Understand this fundamental principle, and you will be smarter than 95% of webmasters out there who are forever stuck on page 27 in Google because they are walking in the dark. Do not work harder when the solution is to work smarter, and do NOT reinvent the wheel by trying to figure the whole thing out by yourself.

You see, most super-successful webmasters who profit from the search engines don’t claim to understand exactly how Google and Yahoo work. But what they do understand, is how to look at the top-ranked sites in these search engines, draw legitimate conclusions as to why they rank so well and copy the best to make their own sites succeed.

Professional Optimisation Consultants Charge Upwards Of £2,000 For This Kind Of Research!

But! SEO SpyGlass enables you to secretly (and ethically) spy on your Google and Yahoo competition and see exactly why they rank better than you. Just launch SEO SpyGlass, and in a matter of minutes you will know everything humanly possible about why ANY site ranks well.

With SEO SpyGlass, you’ll know the answers to the critical questions any webmaster wants answered:

  • Where to get high-quality links to one-up the competition and rank better for my keyword searches?
  • Exactly which anchor texts (the clickable part of the link) should I use to outrank my niche competition?
  • How many links it’ll take to propel my site to the top of the search engines… and get a ton of laser-targeted (and free!) traffic which translates into sales?

For the advanced folks: SEO SpyGlass will reveal the entire link building strategy of your competition, and tell you exactly why they rank well in great detail. Here’s what kind of an insight scoop you can expect from SEO SpyGlass:

  • The total number of backlinks your competitor has (yes, today’s search engines place huge value on links.)
  • The Google PageRank of every backlink (see how important these links actually are to Google.)
  • The Alexa Traffic Rank of every backlink (uncover your competitor’s biggest traffic sources.)
  • The total number of PageRank 0 to PageRank 10 backlinks your competitor has (mirror these numbers, and you’ll be able to beat your competitor’s PageRank.)
  • The total number of backlinks coming from the same IP addresses (are your competitors buying site-wide links? Should you do the same? Let’s find out!)
  • The exact anchor texts and anchor URLs your competitors are using (anchor text is one thing you must implement right to rank well. Find out which anchors work for your competition!)
  • Your competitor’s anchor and title keyword density – which is how many times a given keyword appears within the anchors and titles of their links (you will need to mirror these numbers if you want to one-up your competition.)
  • How many of your competitor’s backlinks come from forums and blogs (are they tapping into social media for traffic and links? Find out with SEO SpyGlass!)
  • How many of your competitor’s backlinks come from homepages of other sites, rather than internal pages. (This is often a dead giveaway of paid links. Oftentimes, you can even see how much they are paying per link!)
  • Whether or not your competitor has backlinks from DMOZ or the Yahoo! Directory (these directories are so authoritative, you will get a rankings boost just from a single link from them!)
  • The exact link value of every backlink your competitor has (see how valuable each of their links is)
  • The exact age of every Website linking back to your competitor (see if they get links from established, authoritative sites.)
  • Plus much, much more!

Download your copy of SEO SpyGlass now!

FreshWebz Web Design Colchester

We are a web design company specialising in working with small to medium-sized businesses. We offer high quality website design, as well as a range of other online web services, for any individual, sole trader, small business, SME or UK company. Our services are geared to both new and established business owners requiring a professional, affordable website design solution with local on-going Colchester based support. Contact us for an informal chat, to see how we can improve your business' web presence!

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FreshWebz Web Design
E : enquiries @ freshwebz.co.uk

Who We Are

We are a Colchester Web Design company, specialising in creating Affordable Websites for Sole Traders, Start-Ups and Established Small Businesses in Colchester and surrounding areas. We provide Affordable Web Design, Mobile Friendly / Responsive Websites, CMS Websites and eCommerce Websites that are affordable, professional and easy to use. Visit our Web Services page to find out more about what we can offer your business.

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